
412: Maximize Warehouse Efficiency and Profitability, with CargoWise
This episode features Martin Hespeler from CargoWise and Graham Burford, CEO of AWA Logistics. With six years at CargoWise, Martin is the Domain Owner for warehouse products and discusses the industry's shift from manual operations to integrated, data-driven solutions. Graham, a 20-year logistics veteran, shares how AWA Logistics leverages the CargoWise platform to automate processes, cut errors by 80%, and expand their services into areas like trucking. He highlights the technology's critical role in navigating global market forces, managing cross-border compliance, and maintaining a competitive edge.

Today I’m joined by the leading cloud-based software brand and industry titan, CargoWise.
CargoWise is a single-source, deeply integrated, and truly global platform designed to meet the diverse needs of the logistics industry. From small and medium-sized supply chain providers to multinational freight forwarding operations, CargoWise’s highly flexible and feature-rich system delivers powerful productivity, extensive functionality, comprehensive integration and deep international compliance capabilities.
Today Martin Hespeler, Business Development Executive at CargoWise, and Graham Burford, CEO of AWA Logistics, will be talking to me about global warehouse management. They’ll be telling me all about the traditional approach to warehousing, and why it’s not effective; the challenges and opportunities to be found in our post-pandemic logistics landscape; and the key warehousing trends to look out for. Plus, they’ll be sharing their perspective on the importance of taking a global approach; and how technology is helping logistics providers navigate unpredictable global market forces.
Guest bios:
Martin Hespeler, Business Development Executive at CargoWise. Martin joined WiseTech Global in 2018, bringing over 30 years of experience in solving complex challenges for logistics companies worldwide. He has worked extensively with clients in retail, warehousing, and supply chain sectors, enhancing processes and leveraging advanced enterprise technology to boost efficiency and productivity. A seasoned Business Development Executive, Martin is also the Domain Owner for CargoWise’s global warehouse suite, which features five distinct warehousing modalities tailored to meet the needs of global logistics companies.
Graham Burford, CEO at AWA Logistics. Graham is a seasoned logistics professional with a proven track record at American Worldwide Agencies. With over 25 of experience in the industry in Australia, Asia, and USA leadership positions, Graham has developed a deep understanding of global logistics operations and a keen insight into the intricacies of navigating international supply chains. Throughout his career, Graham has been instrumental in establishing and optimizing logistics networks for companies expanding their reach across the globe. His expertise lies in forging strategic partnerships, streamlining processes, and driving efficiencies to ensure seamless movement of goods from origin to destination. Graham’s commitment to excellence and his passion for innovation have earned him recognition as a trusted leader in the logistics sector. He thrives in dynamic environments, where he leverages his analytical skills and industry knowledge to deliver tailored solutions that meet the unique needs of his clients. As a forward-thinking professional, Graham remains at the forefront of industry trends and emerging technologies, constantly seeking opportunities to enhance operations and deliver value to his stakeholders. With a focus on integrity, collaboration, and results, Graham continues to make significant contributions to the success of American Worldwide Agencies.
Introductions to Martin and Graham, and their roles at CargoWise and AWA Logistics.
The traditional approach to warehousing and how, and why, that approach has evolved.
How the pandemic, and other disruptions, have driven change; and a closer look at the current logistics and warehouse management environment.
The biggest challenges logistics providers face now, as they balance a rapidly changing market with a dated infrastructure.
The importance of thinking about warehousing from a cross-border perspective and updating the traditional approach so that logistics providers are cross-border adept.
How CargoWise is creating a highly integrated and capable global solution; and why thinking on a global scale is crucial.
The importance of market awareness and keeping that global thinking approach, when it comes to sustainable growth and expansion.
How CargoWise technology is helping AWA logistics to optimize, stay competitive, and navigate unpredictable global market forces.
How CargoWise has created an effective communication process for AWA Logistics, helping them to expand their business.
The key warehouse management trends we should be paying attention to, and Martin and Graham’s advice for organizations as they think about the years ahead.
Resources & Links Mentioned
- Head over to CargoWise’s website now to find out more, or download their FREE Global Warehousing eBook. You can also connect with CargoWise and keep up to date with the latest over on LinkedIn, YouTube, X (Twitter) or Facebook, or you can connect with Martin or Graham on LinkedIn.
- If you want to hear more from CargoWise, you’re in luck! Check out 406: Unlock the Opportunities of Cross-Border Ecommerce, with CargoWise, 346: Enable and Empower Your Supply Chain, with WiseTech, 367: Going Beyond Visibility – Unveiling The Invisible, 369: From Chaos To Clarity: Simplifying Global Customs Compliance, 371: Going Beyond Visibility – From Risk to Resilience: How Technology Is Transforming Global Supply chains, or 373: Going Beyond Visibility – Culture and Digitization.
- Check out our other podcasts HERE.
