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528: Is Your Shipping Budget Ready? Survive the 2026 GRIs with Reveel and Paccurate

528: Is Your Shipping Budget Ready? Survive the 2026 GRIs with Reveel and Paccurate

Mar 04, 2026

This episode features Quinn Nelson, Senior Program Manager at Reveel, and Tony Villanova, VP of Technology Partnerships at Paccurate. With over a decade in transportation analytics, Quinn explains how Reveel's platform provides data visibility to identify the 'what' and 'where' of rising shipping costs, empowering shippers to negotiate effectively. Tony, a 25-year supply chain veteran, details how Paccurate's packaging optimization solutions combat these costs by reducing waste and creating a continuous improvement feedback loop between operational and invoice data. Together, they advocate for a proactive approach, combining data insights with packaging strategy to gain a competitive advantage.

528: Is Your Shipping Budget Ready? Survive the 2026 GRIs with Reveel and Paccurate

Today I’m joined by Reveel, an organization with over 16 years of parcel agreement management expertise, that has generated over $500 million in savings for their clients.

Reveel is the leading Parcel Shipping Intelligence™ Platform that enables companies to level the playing field with FedEx and UPS. Its unique technology enables shippers to break free of expensive parcel shipping consultants with an easy-to-use software app that brings transparency to the black box of carrier agreements.

Today, Quinn Nelson, Senior Program Manager at Reveel, and Tony Villanova, Vice President of Technology Partnerships at Paccurate, will be talking all about the 2026 General Rate Increase and the current parcel shipping landscape. We’ll be detailing how packaging optimization can help keep GRI impacts down, and why shippers are leaving money on the table. We’ll be exploring where AI will have the greatest impact on the industry, and why transportation networks are like onions. And we’ll be sharing exactly how data visibility and packaging optimization solutions can help shippers navigate a new era of carrier pricing.

Guest bios:

Quinn Nelson, Senior Program Manager. Quinn Nelson is an experienced Transportation and Business Intelligence professional with over a decade of experience. He specializes in optimizing parcel spend strategy, implementing customized parcel analytics, designing effective transportation business intelligence and being a parcel spend SME for customers. Quinn graduated from Ball State University with a degree in Logistics and Supply Chain Management. He currently lives in the Chicagoland area with his wife Claire.

Tony Villanova, Vice President of Technology Partnerships at Paccurate. Tony Villanova is Vice President of Technology Partnerships at Paccurate, where he leads the development of a strategic partner ecosystem across supply chain, logistics, and automation. With over 25 years of experience in sales, operations, and fulfillment management, Tony has a proven record of driving operational efficiency, revenue growth, and the adoption of innovative technologies.

 

02:16

An introduction to Quinn, his background, and role at Reveel.

02:49

An introduction to Tony, his 25-year industry career, and role at Paccurate.

04:23

The current parcel shipping landscape, and the key industry factors that have led us here.

Carriers are incredibly focused on generating revenue, specifically increasing the revenue per shipment of all packages in their network.
06:09

The 2026 GRI, why it looks different to previous years, and why it’s more important than ever to have strong transportation technology and packaging partnerships.

Although the increase is that same 5.9% we’ve seen historically, the carriers are actually moving to non-stop pricing changes throughout the course of the year… They’re coming with a ‘death by a thousand cuts’ mentality.
11:52

The changes carriers have made to target large and inefficient packages in their network, and how good data visibility and packaging can help mitigate these price increases.

Carriers are narrowing their ideal package profile, as much as they’re trying to narrow in on their ideal customer, to get those inefficient packages out of the network.
16:57

The ‘what, where, and how’ of solving problems with data visibility, the power of continuous improvement in partnership, and how data visibility and packaging optimization solutions can work in tandem to drive results.

The improvement is cyclical… It doesn’t matter which way the data is coming, we feed each other.
19:50

Why it’s typically been so difficult to make changes to packaging, and how Paccurate makes it easier.

Packaging touches everything – warehouse layouts, automation, labor… But not many companies have packaging engineers that can look at this dynamically. So you end up static.
24:38

How improved transportation data visibility is helping businesses identify and realize opportunities for cost saving, and the power of negotiation capital.

28:51

Why transportation networks are like onions, and how ‘peeling back the layers’ can help you fully understand your costs and the underlying reasons for them.

30:20

Where AI will have the greatest impact on the transportation data visibility and optimization space.

The transportation industry is really well situated to get a lot out of AI.
32:07

How a combination of real-time data, agility, and packaging optimization can bring a real competitive advantage. “We’re in such a rampantly changing environment. Every day there’s something new. So using technology solutions and data visibility to stay on top of what’s changing allows you to be a proactive shipper instead of a reactive one.” “An educated shipper is a carrier’s worst nightmare.”

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