Josh Dunham talks about why he co-founded Reveel; helping businesses ship smarter and save more; advocating for clients; & leveling the playing field.

357: Leverage the Power of Shipping Intelligence, with Reveel

Today I’m joined by Reveel, a forward-thinking digital platform that is on a mission to level the playing field with innovative shipping intelligence technology that gives businesses control over their parcel shipping expenses.

Reveel is the leading Parcel Shipping Intelligence™ Platform that enables companies to level the playing field with FedEx and UPS. Its unique technology enables shippers to break free of expensive parcel shipping consultants with an easy-to-use software app that brings transparency to the black box of carrier agreements.

Today Josh Dunham, CEO and co-founder at Reveel, will be telling me all about the challenges that led him to co-found Reveel; helping businesses to ship smarter and save more; advocating for their customers; and the importance of levelling the playing field.

Guest bio:

Josh Dunham co-founded Reveel in 2006, and is responsible for creating and advancing the company’s corporate strategy. He directly oversees the technology and operations departments. Under his guidance, Reveel successfully launched the first Shipping Intelligence platform for parcel shippers and is now the industry leader in machine learning technology. Prior to co-founding Reveel, Josh served in several sales roles at DHL. He is a regular contributor to Supply Chain Brain and has been recognized as a thought leader in publications like the Wall Street Journal, Bloomberg, and Forbes. Josh has a Bachelor of Science in International Business from Pepperdine University.




[06.16] The challenges that Josh observed whilst working in sales at DHL, and how they ignited his desire to level the playing field and establish Reveel.

“It was really pricing transparency that sparked the idea… and knowledge, and access to data. Our customers, at the time, didn’t have a lot of visibility into the data.”

[08.05] What has and hasn’t changed in the 17 years since Josh founded Reveel, and what the industry looks like now when it comes to logistics and shipping management. 

“Almost no one is significantly investing in their technology!”

[10.03] How Reveel disrupted the market by changing their business model and creating a software that removes costly consultancy fees.

[11.22] A closer look at the Reveel platform – what it does and how it helps its customers.    

“We’re able to pull actionable insights out of what we’re finding in the data, so that our customers can then achieve cost savings and improve efficiency.”

[13.23] The ideal client for Reveel.

“People are like ‘oh my gosh, we cannot believe you actually created this – this is going to disrupt the industry!’ And we say ‘yeah, we just disrupted our own business, we know it’s going to disrupt the industry!’”

[15.05] A case study detailing how Reveel helped a key client to achieve their objective of owning their relationship with their carriers, resulting in a multi seven-figure cost saving.

[17.08] A closer look at Reveel’s Parcel Shipping & Carrier Contract Monitoring & Management solution, what it does and the benefits it brings to shippers.

[21.45] A closer look at Reveel’s shipping data analytics software, what it can do and how it helps customers.

“Our customers wanted us to tell them how well they’re doing, where they need to focus and what they can do to improve… because the problem is that people don’t know what they’re looking for.”

[24.43] The vision behind the launch of Reveel’s Shipping Intelligence™ Platform, how it’s disrupting the market and whether or not parcel consulting is dead.

“Our software is disrupting the parcel consulting space. And it’s allowing customers to have the power, data and visibility to be able to do this on their own, replacing a consultant at the fraction of the cost.”

[28.04] What integration and onboarding looks like with Reveel.

[30.12] The importance of collaborative partnerships, and why Reveel believe in advocating for their customers.

[32.46] The future for Reveel.




Head over to Reveel’s website now to find out more and discover how they could help you too. You can also connect with Reveel and keep up to date with the latest over on LinkedIn, Facebook or Twitter, or you can connect with Josh on LinkedIn.

If you enjoyed this episode, why not read our blog: The $46 Billion Problem Under Our Noses: Why Parcel Shipping is Ridiculously Unoptimized or listen to episode 327: Turn Your Shipping Process Into a Competitive Advantage, with Enveyo.

Check out our other podcasts HERE.

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