
571: Discover the Future of Intelligent Supply Chains, with Zebra Technologies
The podcast features Wes Coleman, Industry Principal for Warehouse and North American Strategy, and Matthew Fehrenbach, who leads global retail strategy at Zebra Technologies. They detail Zebra's evolution from a barcode pioneer in 1969 to an end-to-end workflow solutions provider, highlighting the pivotal acquisition of Motorola's enterprise business. Coleman and Fehrenbach champion an "augmented workforce" approach, where technology like machine vision and AI empowers frontline workers rather than replacing them. They share Zebra's vision for a future where the supply chain and retail operations merge into a single, seamless, data-driven process, breaking down traditional silos to enhance efficiency and customer experience.

Today I’m joined by a company that is striving to make work better every day: Zebra Technologies.
Zebra Technologies provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on Zebra to deliver outcomes today while driving innovation for what’s next.
Today Wes Coleman, Industry Principal for Warehouse at Zebra’s North American Strategy Group, and Matthew Fehrenbach, Enterprise Retail Transformation and Strategy Executive, join me to explore what Zebra do, how they’re translating technology into real business impact, the human side of automation, what’s changing across the supply chain, and what businesses need to be thinking about as we look to the future.
An overview of Zebra Technologies today: who they are, what they do, and the challenges they help their customers solve.
From new product launches to a pivotal acquisition, the key milestones that have shaped Zebra Technologies since its founding in 1969.
The acquisition of Motorola Solutions’ Enterprise business, what it brought to Zebra, and how it expanded the solutions they could offer customers.
Zebra’s technology in action, and how it fits into customers’ day-to-day workflows.
How Zebra’s customers approach new technology and automation, balancing enthusiasm for innovation with the practicalities of turning it into tangible results.
From asset tracking and inventory visibility to reduced shrinkage and improved worker engagement, the key outcomes retailers look to achieve with Zebra’s solutions.
What asset tracking means for Zebra and its customers, and the value it delivers to their operations.
An overview of Zebra’s machine vision solutions and how they help customers improve quality, accuracy and operational efficiency.
The ideal customer profile for Zebra Technologies and the operational challenges its solutions are best placed to tackle.
Why Zebra champions an ‘augmented workforce’ approach, empowering frontline workers through technology and exploring how humans and automation can work together to improve operational performance.
The evolving landscape of supply chain and frontline operations, the challenges and opportunities shaping the industry, and how customer priorities have shifted over the past five years.
Looking ahead, Zebra’s vision for the intelligent supply chain and the role it aims to play in helping customers realize that future. “The future of retail supply chain is about removing that dock door – both figuratively and literally.”






