446: Keep America Moving, with Werner
Lance Dixon is the Senior Vice President of Mexico, Canada, and Temperature Controlled Operations at Werner. A veteran of the company since 1992, he has over three decades of experience and was instrumental in establishing Werner's Mexico operations in 1999. Dixon shares deep insights into the complexities of North American cross-border logistics, emphasizing the strategic advantages of nearshoring. He details Werner's approach to mitigating risks through security protocols and providing flexible, multi-modal solutions to create resilient supply chains for clients.
Today I’m joined by Werner, a company focused on delivering multi-modal solutions to help shippers get their goods delivered safely and on time.
Werner is one of the largest truckload carriers in the United States, with a diverse range of transportation services. From intermodal and cross-border transport to final mile and expedited services, its multi-modal solutions are built for businesses demanding precision, flexibility, and speed.
Today Lance Dixon, Senior Vice President of Mexico, Canada, and Temperature-Controlled Operations at Werner, joins me to talk all about Werner and what they do; the biggest transportation challenges and opportunities in 2025; embracing the potential in cross-border; and how Werner is continuing to advance its suite of services to give companies a strategic edge.
Guest Bio:
Lance Dixon is the Senior Vice President of Mexico, Canada, and Temperature Controlled operations at Werner. His responsibilities include cross-border services to and from Mexico and Canada, and Werner’s One-Way Temperature-Controlled business unit. Dixon joined Werner in 1992 as a Customer Service Representative before taking on the roles of Load Planner and Regional Manager. As a Regional Manager, Dixon assisted with the start-up of Werner’s Mexico services in 1999. From his success with Mexico, Dixon was promoted to Director, eventually becoming the Associate Vice President of Mexico operations. In 2006, Dixon became Vice President of Mexico operations and two years later took over Werner’s Canada services. Then in 2017, Dixon was tasked with growing our existing, yet small, Temperature-Controlled Division. Dixon’s responsibilities today include Mexico operations, Canada operations and Werner’s One-Way Temperature-Controlled business units. A Nebraska native, Dixon graduated from the University of Nebraska-Lincoln.
An introduction to Lance, and to Werner.
The ideal client for Werner.
How both Werner and the industry have changed, and the huge business potential in Mexico.
The key challenges facing Werner customers right now, and how Werner help tackle them.
The biggest opportunities for organizations in 2025, and the future for nearshoring.
The cross-border potential in Canada, the difference in logistics execution between Canada and Mexico, and the overall importance of the logistics and transportation industries.
The challenges and risks shippers might face when shipping to and from Mexico, how Werner are helping mitigate them, and Lance’s advice for organizations in the early stages of nearshoring.
Werner’s recent $8 million investment to improve operations and capabilities in Mexico, and the importance of providing flexibility, speed, and capacity to customers.
A case study detailing how Werner helped a client that needed to double their normal volume to keep transportation costs down and boost ROI.
The future for the industry, and for Werner. “We don’t practice any more, we’re experts at this game.”
Resources & Links Mentioned
- Head over to Werner’s website to find out more and discover how they could help you too. You can also connect with Werner and keep up to date with the latest over on LinkedIn, Facebook, YouTube, Instagram, or X (Twitter), or you can connect with Lance on LinkedIn.
- If you enjoyed this episode and want to hear more about cross-border transportation, check out 414: Section 321: Borderless Ecommerce At Your Fingertips,or 406: Unlock the Opportunities of Cross-Border Ecommerce, with CargoWise.
- Check out our other podcasts HERE.
