559: From AI Hype to Business Value: The Future of Supply Chain Intelligence, with Gnosis Freight
Jake Hoffman is the Chief Technology Officer at Gnosis Freight, where he leads the data and technology vision. He explains that Gnosis Freight is an "AI-native" company, built on the thesis that software would become cheaper and easier to create, a belief validated by recent AI advancements. Hoffman argues that the true value of AI in logistics comes from the underlying data and infrastructure, not the AI model itself, which he sees as a commodity. He advises leaders to focus on choosing partners who can build robust systems and adapt to future innovations, rather than simply purchasing a standalone AI product.
Today I’m joined by industry leader in Container Lifecycle Management: Gnosis Freight.
Gnosis Freight is an AI-native global freight operating system built for execution, enabling enterprise shippers and logistics providers to automate the end-to-end containerized freight lifecycle across ocean, port, rail, and inland transportation.
Today Jake Hoffman, Chief Technology Officer at Gnosis Freight, joins me to talk all about AI – the biggest misconceptions, whether AI is becoming a commodity, and why the real innovation isn’t AI. We’ll also be shining a light on building AI trust, why you need to re-focus on data, and the questions you should be asking vendors to get the right results.
Guest bio:
Jake is the Chief Technology Officer at Gnosis Freight, the company behind the industry’s leading AI Global Freight Operating System. When Gnosis Freight was founded in 2017, Co-Founder/CEO Austin McCombs convinced Jake to turn down a quant trading role in Chicago and bet on logistics instead. Nearly a decade later, Jake leads the company’s data and technology vision, driving advanced visibility, execution, and AI-powered solutions for the world’s largest logistics organizations.
The biggest misconceptions people have about AI in logistics.
What being an AI-native company means for Gnosis Freight, why they’ve changed how they talk about AI, and how AI changed their understanding of how software would become cheaper and easier to build.
The origin of the name ‘Gnosis’.
With more and more logistics platforms adding AI features, whether AI itself is becoming a commodity, and why real innovation isn’t AI, it’s the infrastructure behind it.
If AI is only as good as the data it’s trained on, what separates good logistics data from bad logistics data.
As AI pilot failure continues to be a big issue, the questions companies should be asking vendors as they evaluate AI-powered logistics platforms, and the new strategies they should be embracing.
How companies should measure AI success – not just celebrate the launch of AI initiatives.
Where Gnosis sees AI making a measurable impact on cost, efficiency, and margins in logistics.
What autonomous execution looks like in practice for logistics teams, and which logistics processes are closest to being fully automated with AI today.
What needs to happen before businesses can trust AI to make operational decisions on its own.
How AI will change the role of logistics professionals.
Jake’s advice for supply chain leaders looking to invest in AI over the next few years. “Don’t buy the product, buy the system. Don’t pick the software solution, pick the partner.”
Resources & Links Mentioned
- Head over to Gnosis Freight’s website now to find out more and discover how they could help you too. You can also connect with Gnosis and keep up to date with the latest over on LinkedIn, Instagram, Facebook and X (Twitter), or you can connect with Jake on LinkedIn.
- Check out our other podcasts HERE.
