354: Stop Supply Chain Chaos and Get One Step Ahead, with Osa Commerce
Yifat Baror is the co-founder of Osa Commerce and a seasoned entrepreneur with nearly 20 years of industry experience. Her journey began in her early 20s when she founded a successful chain of retail stores in Israel. After moving to the US, she became the head of international business for zulily.com, where she gained firsthand experience with the complexities and data challenges of e-commerce and global supply chains. This experience directly inspired her to co-found Osa Commerce, a platform designed to provide smaller brands and retailers with the advanced visibility and automation tools used by industry giants, emphasizing the critical need for data unification, AI-driven insights, and robust cybersecurity.
Today I’m joined by Osa Commerce, an innovative software provider that is on a mission to tackle data chaos in the supply chain.
Osa specialize in connecting, unifying, and automating commerce operations for retailers, logistics providers and their customers. With its advanced AI-powered collaborative visibility platform and intelligent decision-making capabilities, Osa powers supply chains to sell wherever their customers are, so they can focus on scalable growth – and be one step ahead.
Today Yifat Baror, Co-founder and Chief Growth Officer at Osa Commerce, joins me to talk all about her career journey; why she founded Osa and what they do; how e-commerce is changing the industry; combining the power of collaboration and visibility for big results; and tackling data chaos in supply chain.
Guest bio:
With nearly two decades of experience in the e-commerce industry, I have a proven track record of driving global growth for omnichannel retail businesses. Throughout my career, I have successfully led GTM strategies, built strong brands, and managed high-growth teams. Prior to my current role, I founded and managed a multi-million-dollar retail business that distributed contemporary brands internationally. This hands-on experience has provided me with a deep understanding of the challenges and opportunities that come with scaling a business across borders. Awarded the SDCE Executive’s 2022 Women In Supply Chain™ award, which reflects my commitment to excellence and my dedication to empowering women in the industry.
Yifat’s entrepreneurial journey and why she co-founded Osa.
The current landscape of e-commerce, and how it has changed over the past few years.
An overview of Osa – who they are, what they do and how they help their customers.
The ideal client for Osa.
A closer look at the Osa platform, and the different ways that customers can engage with it.
From data-driven decision-making to risk management, how Osa are using AI to deliver big benefits for their clients.
A case study detailing how Osa helped a key client to achieve connectivity, helping them to access new markets quickly and efficiently, reduce their logistics costs by 15% and increase revenue by 20%.
The current challenges when it comes to data, and why Osa’s mission is to tackle data chaos in the supply chain.
Osa’s vision for the future of data, and how they’re innovating to make that vision a reality.
What onboarding and integration looks like with Osa.
The risk that comes alongside data integration and digitization, the importance of cybersecurity, and what supply chain professionals need to think about when they’re driving digital transformation projects.
The importance of staying one step ahead, and how Osa are helping their clients to achieve a competitive advantage.
The future for Osa.
Resources & Links Mentioned
- Head over to Osa Commerce’s website now to find out more and discover how they could help you too. You can also connect with Osa and keep up to date with the latest over on LinkedIn, Facebook, Twitter, or YouTube, or you can connect with Yifat on LinkedIn.
- If you enjoyed this episode, and want to find out more about the e-commerce space, why not check out episode 332: Make Fulfilment Easy and Sustainable, with Renewal Logistics or read our blog: The Future of Retailing—and Why E-commerce’s Rise isn’t Unstoppable.
- Check out our other podcasts HERE.
