351: Transform Your Freight Forwarding Business, with GoFreight
Rik Walters of GoFreight brings eight years of experience from a freight forwarding operations background, giving him deep insight into the manual, paper-heavy challenges faced by the industry. He discusses how this experience fuels GoFreight's mission to empower small and medium-sized businesses with accessible, cloud-based technology. Drawing from his time at Apple, Rik emphasizes the importance of a customer-centric approach, viewing a brand as a 'promise kept' and focusing on building solutions that solve real customer pain points to foster trust and long-term relationships.
Today I’m joined by GoFreight, an all-in-one software provider that is on a mission to build a global company that is customer-obsessed, values innovation in technology, and solves problems with deep empathy and brilliant simplicity.
GoFreight is a customer-first SaaS company that is revolutionizing the logistics and supply chain industry. Passionate about providing best-in-class solutions and customer service, GoFreight consolidates the complexities of running a freight forwarding business from quotation to shipment booking, forwarding operation, security filing, visibility, customer-facing applications, billing, accounting, finance, and processing payments – all onto a single platform.
Today Rik Walters, VP of Marketing at GoFreight, joins me to talk all about GoFreight and what they do; visibility, and its impact on margins; creating memorable customer experiences; and why leveling the playing field for small and medium-sized businesses is key to the future of the industry.
Guest bio:
Rik is an entrepreneurial SaaS technology executive with a strong track record of building early-stage companies into market leaders. With over 20 years of start-up experience, he excels in developing business and go-to-market strategies, leading high-performing teams, securing key partnerships and customers, driving sales-focused marketing, and raising capital from seed to growth stages.
An overview of GoFreight – who they are, what they do, and how they help their customers.
The ideal client for GoFreight.
How GoFreight was founded with small and medium-sized businesses in mind, and why it’s so important to empower smaller brands to make it easier to start, run and grow businesses.
A closer look at GoFreight’s freight forwarding management software, and the key customer benefits.
GoFreight’s container tracking system, the visibility it brings for its customers and customers’ customers, and the impact of that visibility at a business level.
The impact of demurrage, detention, and per diem fines on squeezed margins, and how GoFreight can help reduce fines and maximize this area of opportunity.
Why GoFreight values ‘customer obsession’ and ‘customer trust’, why focusing on customer experience is so important, and what success can look like when businesses have a genuinely customer-centric approach.
What freight forwarders should be thinking about and the strategies should they be adopting, to bolster their supply chain management, as we enter the second half of 2023.
What onboarding and integration look like with GoFreight.
A case study showing how GoFreight helped a key client to move away from a system that wasn’t working, helping them save time and money, and improve efficiency.
The future for GoFreight.
Resources & Links Mentioned
- Head over to GoFreight’s website now to find out more and discover how they could help you too. You can also connect with GoFreight and keep up to date with the latest over on LinkedIn, Facebook or YouTube, or you can connect with Rik on LinkedIn.
- If you enjoyed this episode, why not check out 320: Going Inside The Mind of Anthony Miller, or read 4 Changes Freight Brokers Must Make to Remain Competitive.
- Check out our other podcasts HERE.
