322: Innovative Asset Tracking Made Easy, with Blackberry Radar
Shannon Hamilton of BlackBerry Radar provides expert insights into the evolution of asset tracking within the transportation industry. She explains how BlackBerry leveraged its legacy in secure hardware to create a robust logistics solution designed to provide deep visibility into fleet assets. Hamilton highlights the industry's post-pandemic shift towards optimizing existing equipment, a trend directly supported by BlackBerry Radar's technology. She illustrates this with a compelling case study where a client eliminated a $1.5 million annual investment by gaining critical visibility into their fleet, showcasing the platform's significant financial impact.
Today I’m joined by BlackBerry Radar, a logistics technology brand that delivers asset monitoring, engineered for intelligence, and designed to solve for your most common transportation challenges.
Launched in 2016, BlackBerry Radar is an intelligent, secure and user-friendly asset tracking and monitoring solution. It provides reliable industry-leading visibility into a range of fleet assets, including trailers, flatbeds, chassis and intermodal containers, utilizing device hardware, a secure communications network, and a dynamic cloud platform.
Today Shannon Hamilton, Vice President of Blackberry Radar Sales, joins me to chat all about the brand and what they do; pioneering the future of hyperconnectivity; making the complex simple; and leveraging real-time insights to deliver better, and faster, customer service.
How the transportation industry’s challenges have evolved, the landscape of the industry in a post-pandemic environment, and the key focus areas for logistics businesses.
An overview of Blackberry Radar – what they do and how they help their customers.
A closer look at the Radar device itself, what it does, and how and where it can be installed.
From helping to reduce empty miles to improved maintenance efficiency, the benefits of installing BlackBerry Radar in your trailers.
The most efficient ways to mitigate risk, the importance of good data, and how Blackberry Radar can help.
The challenges within intermodal and how Blackberry Radar can help with a range of issues from displacement and theft to next-level visibility.
A closer look at what reporting, data and customization looks like with Blackberry Radar.
The ideal client for Blackberry Radar.
A case study showing how Blackberry Radar helped a key client to better utilize existing equipment instead of regularly invest in new assets, ultimately resulting in a vast reduction of capital investment, reduction in maintenance, creation of new revenue streams and enhanced customer experience.
The future for BlackBerry Raday.
Resources & Links Mentioned
- Head over to Blackberry Radar’s website now to find out more and discover how they could help you too. You can also connect with Blackberry Radar and keep up to date with the latest over on LinkedIn, or you can connect with Shannon on LinkedIn.
- If you enjoyed this episode and want to hear more from Shannon, check out her blog for our Women In Supply Chain™ series, where she shares more about her career journey, who inspires her and her experience as a woman in a historically male-dominated industry.
- This episode was filmed onsite at Manifest. Look out for more incredible content from the show – coming soon!
- Check out our other podcasts HERE.
