
297: Make Smarter Packing Decisions, with Paccurate
The guest is James, co-founder of Paccurate, a logistics tech company. With a background in supply chain technology since 2008, he co-founded Paccurate after observing parcel carriers penalizing businesses for inefficient packing. James explains that their algorithmic approach to cartonization provides a nuanced solution that balances cost, sustainability, and product protection. He shares that their API-based platform is designed for rapid implementation and can help clients save up to 20% on shipping costs by optimizing package sizes and reducing waste.

Today I’m joined by Paccurate, a forward-thinking logistics tech brand that is on a mission to make shipping more sustainable for your business, and the planet – all through packing.
Paccurate is the only patented cartonization solution that optimizes for transportation costs directly. Designed to save you cost and waste, and deliver impactful efficiency gains, the Paccurate API is fast, flexible and smart.
Today James Malley, CEO and co-founder at Paccurate, joins me to chat all about the company: what they do; tackling the challenge of rising fulfilment costs; why right-sizing isn’t enough; and making a commitment to sustainable solutions.
James’ career journey and how, and why, he came to co-found Paccurate.
Some of the key challenges Paccurate customers are facing right now, when it comes to packing, fulfilment and logistics.
An overview of Paccurate – what they do and how they help their customers.
James explains exactly what cartonization means.
Common packing mistakes, how Paccurate are different, and some of the benefits that brands can expect when they work with them, from cost savings to risk mitigation.
The Paccurate algorithm, and how it uses AI to model a space and simulate the best solutions.
Why sustainability is so important to Paccurate, and how they are helping their customers to meet key ESG goals.
The quick and easy onboarding and implementation process with Paccurate.
Paccurate’s ideal client.
From taking additional trucks off the road to improving carrier relationships, a closer look at the positive impacts of utilizing Paccurate’s cartonization solution.
The future for Paccurate.
Resources & Links Mentioned
- Head over to Paccurate’s website now to find out more and discover how they could help you too. You can also connect with Paccurate and keep up to date with the latest over on LinkedIn or Twitter, or you can connect with James on LinkedIn.
- If you want to find out more about packaging, why not check out episode 216, Sustainable Packaging Trends, featuring Sarah Scudder, President & CRO at Real Sourcing Network and a superstar in the packaging space, who is helping to change the way we think about how the products we sell, and use, are packaged. She chats all about single vs multi-use plastics, recycling vs reusing, innovations in the packaging space, and the impact more sustainable packaging can have on both businesses and the environment.
- And if you’re thinking about how you can tackle your own sustainability goals, why not read Achieving Sustainability Goals in Supply Chain Delivery, in which FarEye CEO Kushal Nahata talks more about addressing CO2 emissions, and the ripple effects of the COP26 conference on supply chain delivery.
- Check out our other podcasts HERE.
