237: Simplify Global Trade, with Serai
Today I’m joined by Serai, an online B2B platform with a mission to simplify global trade.
Founded by HSBC and based in Hong Kong, Serai has the strength of a global bank and the agility of a start-up. Serai’s mission is to simplify global trade: by helping companies of all sizes connect, build trust and trade; and by empowering them with tools and information to understand their supply chains and manage their risks. Serai want to create new solutions to shape the entire future of international trade, beginning with the apparel industry.
Today Lindsey Hermes, Head of Enterprise Solutions at Serai, joins me to chat all about the company: what they do; the importance of collaboration and visibility; and the simplified future of global trade.
Lindsey’s career journey, and how she came to join Serai.
All about Serai – what they do, and how they help their customers.
The importance of collaboration, the Serai ethos, and how that leads to real diversity within the business, both in the workforce and userbase.
Serai’s huge growth over the last year, and how they’ve facilitated it.
The key Serai offerings.
A closer look at implementation, and the ease of use you can expect with the Serai platform.
How regulation, and consumer demand, has changed old ways of working, and how Serai can facilitate better business through traceability and visibility.
Why Serai focused on the apparel industry first.
What the Serai platform can do for different sizes and types of customer.
Lindsey’s reflections on her ideal customer for Serai.
A case study, showing how the Serai platform resulted in vast time savings for a key customer.
The future for Serai and the global trade industry.
