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564: Discover Why Peak Season Is A Margin-Making Event, Not An Ops Event, with Shipium

564: Discover Why Peak Season Is A Margin-Making Event, Not An Ops Event, with Shipium

Sep 14, 2026

This episode features Geoff Tamman, CFO of Shipium, and Dean Freson from ODW Logistics. Geoff provides a financial perspective on supply chain operations, emphasizing how small rounding errors in planning can become million-dollar problems during peak season. He highlights the importance of precision, data analysis, and understanding the total cost of a package. Dean offers insights from a 3PL perspective, explaining how ODW Logistics leverages tools like Shipium's simulation capabilities to make proactive, data-driven decisions. He shares practical lessons, such as the strategic value of carrier diversification and prioritizing smaller orders to improve overall fulfillment speed and customer experience.

564: Discover Why Peak Season Is A Margin-Making Event, Not An Ops Event, with Shipium

Today I’m joined by THE shipping AI platform for modern supply chains: Shipium.

Modern operators look to Shipium when they want to turn their supply chain into a strategic value driver. Shipium’s platform provides cloud infrastructure and leading AI capabilities that optimize costs and scale automation.

Today, Geoff Tamman, CFO at Shipium, and Dean Freson, General Manager for Transportation Management at ODW Logistics, join me to talk all about reframing peak as a margin question. We’ll be exploring what breaks first, what you can still change in October, and what you can learn in January that should change next year’s design to drive better results.

 

03:08

Why peak planning conversations are almost always about capacity, labor, carrier commitments – but much less often about margins.

It’s an overlooked topic, until it’s too late… A small rounding error in August is multiplied exponentially in December – that one penny becomes millions.
05:25

People, systems, or carriers – the first thing that breaks on your worst peak day.

Peak is a four letter word, but the real four letter word is cost. Those peaking surcharges, volume tiers… How are you managing those components, to ensure you’re putting the right capacity in the right carrier in the right method, to manage cost structures and margins?
07:52

What you can still influence in October, and what’s already locked in.

If you haven’t already, take a second look and audit your contracts.
11:20

When you hit peak, the network runs hot and volume triples, the cost per parcel that changes first, and what often surprises people.

12:52

Managing demand surcharges, and what cost can look like at different times of year.

16:44

How you can determine whether you’re making money during peak, instead of waiting to find out in February.

18:25

The signals to look at in the first week of peak that tell you whether the network is still economically healthy, rather than just keeping up with volume.

Start to pay attention to the lanes, the origins and destinations.
22:36

How much a ‘good’ routing or rating decision matters when you’re processing millions of parcels, and what happens when that decision gets slower or less accurate.

’Good’ isn’t good enough. You need precision, alerts and alarms and all those things. But, more so, you need a system and services that are looking at all at these micro decisions and asking: If you’re doing a million units a day and one is off, why is that one unit off?
25:54

The peak decisions Dean would simulate now before committing to them, rather than discovering the answer later down the line.

Having the ability to simulate helps us make a business decision rather than a gut reaction, and understand the impact financially.
30:44

The operational improvement that has had the biggest measurable impact on cost per parcel at ODW, and how they identified it.

31:34

What last peak taught Dean that changed ODW’s network design.

33:35

Which parts of last year’s peak network Geoff and Dean would redesign today with everything they know now. “Understanding exactly how the carrier volumes and mix plays into the peak surcharge, and how it’s calculated. Last year we didn’t have all the same tools we have available today, so we’re in a better place now with Shipium as a partner.”

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