
564: Discover Why Peak Season Is A Margin-Making Event, Not An Ops Event, with Shipium
This episode features Geoff Tamman, CFO of Shipium, and Dean Freson from ODW Logistics. Geoff provides a financial perspective on supply chain operations, emphasizing how small rounding errors in planning can become million-dollar problems during peak season. He highlights the importance of precision, data analysis, and understanding the total cost of a package. Dean offers insights from a 3PL perspective, explaining how ODW Logistics leverages tools like Shipium's simulation capabilities to make proactive, data-driven decisions. He shares practical lessons, such as the strategic value of carrier diversification and prioritizing smaller orders to improve overall fulfillment speed and customer experience.

Today I’m joined by THE shipping AI platform for modern supply chains: Shipium.
Modern operators look to Shipium when they want to turn their supply chain into a strategic value driver. Shipium’s platform provides cloud infrastructure and leading AI capabilities that optimize costs and scale automation.
Today, Geoff Tamman, CFO at Shipium, and Dean Freson, General Manager for Transportation Management at ODW Logistics, join me to talk all about reframing peak as a margin question. We’ll be exploring what breaks first, what you can still change in October, and what you can learn in January that should change next year’s design to drive better results.
Why peak planning conversations are almost always about capacity, labor, carrier commitments – but much less often about margins.
People, systems, or carriers – the first thing that breaks on your worst peak day.
What you can still influence in October, and what’s already locked in.
When you hit peak, the network runs hot and volume triples, the cost per parcel that changes first, and what often surprises people.
Managing demand surcharges, and what cost can look like at different times of year.
How you can determine whether you’re making money during peak, instead of waiting to find out in February.
The signals to look at in the first week of peak that tell you whether the network is still economically healthy, rather than just keeping up with volume.
How much a ‘good’ routing or rating decision matters when you’re processing millions of parcels, and what happens when that decision gets slower or less accurate.
The peak decisions Dean would simulate now before committing to them, rather than discovering the answer later down the line.
The operational improvement that has had the biggest measurable impact on cost per parcel at ODW, and how they identified it.
What last peak taught Dean that changed ODW’s network design.
Which parts of last year’s peak network Geoff and Dean would redesign today with everything they know now. “Understanding exactly how the carrier volumes and mix plays into the peak surcharge, and how it’s calculated. Last year we didn’t have all the same tools we have available today, so we’re in a better place now with Shipium as a partner.”
Resources & Links Mentioned
- Head over to Shipium’s website now to find out more and discover how they could help you too. You can also connect with Shipium and keep up to date with the latest over on LinkedIn, or you can connect with Geoff or Dean on LinkedIn.
- If you enjoyed this episode and want to hear more from Shipium, check out:
- 502: Current Success vs Future Potential: Finding the AI Balance, with Shipium
- 491: 2028 – Shipium Counts Down to the AI Revolution
- 299: Modernize Your Ecommerce Supply Chain, with Shipium
- Check out our other podcasts HERE.






