517: ‘Useful AI’: Your Key to Visibility Project Success, with Shippeo
Lucien Besse is the Co-Founder and Chief Operating Officer of Shippeo, a real-time transportation visibility platform. Coming from a finance background, he co-founded the company in 2014 after identifying the "black box" of B2B transportation as a major industry pain point. Besse stresses that achieving true visibility is a continuous improvement project built on high-quality, trustworthy data, which allows for actionable insights. He advocates for a collaborative "visibility engineering" approach, combining technology, process, and people, and believes that being honest with customers about the required effort is key to successful partnerships.
Today I’m joined by a leader in the ‘2025 Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms’, Shippeo.
Shippeo is changing the game for multimodal, bringing real-time transportation visibility to shippers and logistics providers so they can build resilient, sustainable and customer-centric supply chains.
Today, Lucien Besse, Co-Founder and Chief Operating Officer at Shippeo, joins me to talk all about navigating supply chain chaos. We’ll be exploring why supply chain professionals are ‘the calm in the storm,’ and Shippeo’s vision to empower them and keep the world moving. We’ll be shining a light on ‘garbage in, garbage out’ data problems, and why AI fails. And, we’ll be sharing the keys to visibility project success.
Guest Bio:
With a Master’s degree in Finance and Strategy from Sciences Po, Lucien worked in Private Equity at Vermeer Capital, before co-founding Shippeo in 2014, where he is Chief Operating Officer. Shippeo enables market-leading companies to instantly access predictive, real-time information on each delivery, and has become the European leader in supply chain visibility with more than 32 million tracked flows per year in over 110 countries.
An introduction to Lucien and the journey that led him to co-found Shippeo.
The biggest sources of chaos for supply chain teams, and why they need flexibility and visibility.
Why supply chain professionals are ‘the calm in the storm,’ what even small problems amidst the backdrop of chaos mean for businesses, and how Shippeo help customers with both inbound and outbound challenges.
The big issues that sit behind supply chain chaos, and why trust in data is crucial.
The importance of data quality and why it’s a continuous improvement project.
The importance of honesty and setting clear expectations in communications with customers, and why three-way collaboration between vendors, carriers and customers is key.
How data issues impact the success of AI, and how Shippeo is leveraging AI for customers.
What success looks like, how organizations can ensure their visibility projects are a success, and why change management relies on understanding people and their daily habits.
The two core areas Shippeo will be focusing on in 2026.
Resources & Links Mentioned
- Head over to Shippeo’s website now to find out more and discover how they could help you too. You can also connect with Shippeo and keep up to date with the latest over on LinkedIn, Facebook, Instagram or X (Twitter), or you can connect with Lucien on LinkedIn.
- If you enjoyed this episode and want to hear more from Shippeo, check out:
- 494: The Digitization Dilemma: Overcoming Transformation Failures with Shippeo
- 443: Mastering Visibility: Insights from LogTech Live with Shippeo
- 486: Revealed – The Number One Way To Make Your Supply Chain Future-Proof
- 475: Leverage Real-Time Transportation Visibility, with Shippeo
- Check out our other podcasts HERE.
