Anand Medepalli of Shippeo talks about why most supply chain transformations fail; good data; workflows focused on outcomes; and why AI isn't a quick fix.

494: The Digitization Dilemma: Overcoming Transformation Failures with Shippeo

Today I’m joined by a leader in the ‘2025 Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms’, Shippeo.

Shippeo is changing the game for multimodal, bringing real-time transportation visibility to shippers and logistics providers so they can build resilient, sustainable and customer-centric supply chains.

Today, Anand Medepalli, Chief Product Officer at Shippeo, joins me to talk all about digitization. We’ll be diving into why most supply chain transformations fail, and why AI isn’t a quick fix. We’ll be exploring why data is the foundation for everything and why workflows matter. And we’ll be talking about the ideal digitization endgame that actually delivers outcomes.

Guest Bio:

Anand has over 25 years of experience as a trusted advisor with leading companies in product strategies, commercial account strategies, and asset planning decisions in transportation, supply chain, and financial services. He has spent much of his career advising companies and defining innovative solutions to drive their growth. Before Shippeo, Anand was Head of AI Solutions at ServiceNow, following the acquisition of Element AI, where he was Head of Products. Previous to this experience, Anand worked for several years at Blue Yonder, as the VP of Retail Planning products.

 

IN THIS EPISODE WE DISCUSS:

 

[03.57] An introduction to Anand and Shippeo.

“Our goal is to provide trustworthy data so you can make decisions. Your supply chains are constantly hit with disruptions – it’s no longer a disruption here, a disruption there. It’s actually tranquility here, tranquility there, and disruption the rest of the time!”

[07.40] The latest Gartner data on the state of supply chain digitization, and why most transformations fail to deliver the promised value.

“Businesses run out of energy – these are big projects. People think: ‘We must architect the whole thing before we can do anything,’ so perfect becomes the enemy of good, fast… Digitization doesn’t happen because someone has a grand vision, it’s the incremental steps you take towards it.”

[14.09] Why AI isn’t a quick fix for all your digitization challenges.

“It’s not a magic wand, you can’t just sprinkle AI and think things will work… And the problem is that, particularly the LLM models, have been trained to please you.”

[16.07] Why data is the foundation for success, and the importance of building trust.

“It used to be that, when these disruptions happened, even if you didn’t have the perfect data at hand to make a decision, you at least had the human capital to be focused on figuring it out. So reactivity was a plausible strategy.”

[21.29] How Shippeo is investing in data quality, and why it’s so critical as they support customers on their digitization journeys.

[27.21] Why visibility alone isn’t enough, and how people, AI, and good data also need to be weaved in to drive success.

“Visibility is not enough – engagement is required. And, if I engage with that, what are the actions that I need to take to overcome the problem?”

[30.39] Why workflows are crucial, and how they help to bridge the gap between ‘knowing’ and ‘doing.’

“Don’t get caught up in the buzzwords, or worry that you’re missing out… Think: “If I can solve this problem without AI, why aren’t I solving it?” Solve it, then challenge yourself to make it better.”

[35.58] How to define simple but effective workflows that focus on outcomes.

[42.34] The business impact you can create by working with Shippeo.

“You can live with fewer surprises, let Shippeo give you a little more tranquility.”

 

RESOURCES AND LINKS MENTIONED:

 

Head over to Shippeo’s website now to find out more and discover how they could help you too. You can also connect with Shippeo and keep up to date with the latest over on LinkedInFacebookInstagram or X (Twitter), or you can connect with Anand on LinkedIn.

If you enjoyed this episode and want to hear more from Shippeo, check out 443: Mastering Visibility: Insights from LogTech Live with Shippeo, 486: Revealed – The Number One Way To Make Your Supply Chain Future-Proof or 475: Leverage Real-Time Transportation Visibility, with Shippeo

Check out our other podcasts HERE.

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