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483: Tackling Transportation Sustainability? Start With a New Truck

483: Tackling Transportation Sustainability? Start With a New Truck

Jul 28, 2025

Chad Dittberner is the Senior Vice President and Innovation Council leader at Werner, where he has built a 32-year career since joining in 1993. Drawing on his extensive experience across operations and dedicated services, he champions a practical, data-driven approach to sustainability. Dittberner believes that investing in sustainability is a key strategic advantage, sharing examples of how Werner helps clients establish electric fleets and proactively implements fuel-saving technologies. He highlights the importance of scalable solutions and a multifaceted strategy that includes modernizing the fleet, exploring alternative fuels like renewables, and preparing for future innovations like hydrogen and carbon capture.

483: Tackling Transportation Sustainability? Start With a New Truck

Today I’m joined by a transportation and logistics company that has been operating for nearly 70 years – Werner.

Werner is one of the largest truckload carriers in the United States, with a diverse range of transportation services. From intermodal and cross-border transport to final mile and expedited services, its multi-modal solutions are built for businesses demanding precision, flexibility, and speed.

Today Chad Dittberner, Senior Vice President of the One-Way Network and Innovation Council Leader at Werner, will be talking all about supply chain sustainability. We’ll be exploring the biggest industry challenges and leveraging real-time data to make better decisions; embracing alternative fuels to create future-ready fleets; and why sustainability is your supply chain’s strategic advantage.

Guest Bio:

Chad Dittberner is currently Senior Vice President of Van and Expedited at Werner Enterprises. He’s also the company’s Innovation Council Leader. He joined Werner in 1993. He’s held multiple roles at the company, including VP of Dedicated Operations and VP of Specialized Services.

 

04:09

Chad’s 32-year career at Werner, and an introduction to their Innovation Council and what it does.

06:37

The biggest sustainability challenges for the industry, and for Werner clients.

It can be messy aligning goals and initiatives. The overall pressure to reduce greenhouse gases is immense. There’s progress in so many different things… But solutions aren’t widely available at scale, especially in long-haul operations… And most of those solutions come with a premium cost.
10:13

Why sustainability is good business, not just the right thing to do, and why it’s a strategic advantage for Werner.

12:23

How Werner are helping organizations approach their sustainability efforts, a closer look at alternative fuels like bio and renewable, and what a future-ready fleet might look like.

What people often forget… is that the newest trucks on the roadway are very efficient and their emissions are much lower. So we believe in keeping the cleanest trucks on the road. Our average age of truck is just over two years old, the industry average is six plus.
19:29

The impact of sustainability investments in both the short and long term.

It’s tough. We do a lot of exercises, and a lot them end with: ‘Whoa, I didn’t want to pay any more money for that.’ But we have to share that cost if it’s going to work. Short-term, there are some operational costs incurred to get emissions savings and efficiency gains. But we’re seeing many shippers who are prioritizing partnerships with carriers that can demonstrate sustainability progress.
21:11

The importance of data for making smart decisions, and how Werner gives real-time insight into sustainability issues like emissions.

It’s a lot of information, it’s a daily capture of fuel economies… and you’re talking about millions of miles run every day. It becomes very difficult to do it in an Excel spreadsheet!
23:27

How Werner uses data to scorecard and report their own sustainability performance, and demonstrate their successes to inspire others.

26:11

Why it’s so important that logistics solutions are scalable and built for sustainability.

To get real impact, efficiency requires solutions… And ultimately all of our big shippers want real solutions. Not just one lane, not just once in a while – they want it every day… It has to be scalable.
29:17

Two case studies highlighting how Werner helped a food client overcome challenges to successfully establish an electric fleet, and helped another client add devices to trailers and save 3% in fuel economy.

Companies have different themes of what they’re working towards. So we need to know where we are today and where we’re looking to go tomorrow.
33:52

From solar charging to carbon capture, the sustainability innovations Werner has their eye on for the future.  

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