479: Women In Supply Chain™, Lina Castaneda
Lina Castaneda is the Chief Customer Officer at Tai Software, with over a decade of expertise in customer experience, service delivery, and operations. She is also a Certified ScrumMaster and Product Owner. Lina shares her journey of emigrating from Colombia to Canada and her accidental but passionate entry into the supply chain industry, where she progressed through roles like Director and VP of Operations. She champions a leadership style focused on continuous learning and staying coachable. As a woman and an immigrant in technology and supply chain, Lina believes in embracing unique differences as “superpowers” and uses her platform to mentor and inspire others.
In today’s episode of Women In Supply Chain™ I’m joined by Lina Castaneda, Chief Customer Officer at Tai Software and a Certified ScrumMaster® and Scrum Product Owner®.
With over a decade of expertise spanning customer experience, service delivery, technical support, and quality assurance, Lina applies her deep knowledge to drive customer satisfaction and operational excellence.
Today Lina will be talking all about her career journey; being named an industry rising star; the importance of staying coachable; and why our differences are our superpowers.
SHOW SPONSOR
The Women In Supply Chain™ Forum was created by Marina Mayer and Jason Desearle to foster real connections—bringing men and women together to network, learn, and build lasting bonds beyond traditional conferences. It’s about strengthening pipelines, creating a community of advocates, mentors, and trusted peers. Similarly, the Women In Supply Chain™ Award was born from a need to recognize female leaders navigating challenges and driving change. Since its inception five years ago, it has grown to nearly 400 submissions, celebrating the achievements of women shaping the future of supply chain. Find out more at Supply and Demand Chain Executive.
Why Lina emigrated from Colombia to Canada, and what the move taught her.
How Lina found supply chain, and why she fell in love with the industry.
Lina’s journey moving through operations and customer service, and how each role added a new layer to her expertise and developed her leadership style.
Lina’s role as Chief Customer Officer at Tai Software.
Lina’s take on why customer experience is harder, but also more important, than ever before, and the challenges of balancing personalization with scalability.
From technology to collaboration, Lina’s biggest takeaways from Manifest in February.
What it means to be a Certified ScrumMaster and Scrum Product Owner, the importance of staying coachable and continuing to learn, and why that mindset has been key to Lina’s leadership style and success.
What being named an industry ‘Rising Star’ means to Lina, and why awards and recognition for women are so important.
Why our differences are our superpowers, and how Lina encourages her team to recognize and leverage their own unique superpowers.
Lina’s experience, as a woman and immigrant, moving through the male-dominated worlds of technology and supply chain, and how a sense of purpose was critical to overcoming challenges.
Lina’s advice to those looking to follow in her footsteps.
The future for Lina.
Resources & Links Mentioned
- You can connect with Lina Castaneda over on LinkedIn.
- If you enjoyed this episode and want to hear more women discussing the immigrant experience, check out 422: Women In Supply Chain™, Kiran Mann, 437: Women In Supply Chain™, Mercedes Pina, 450: Women In Supply Chain™, Jenny Perlitch or 207: Women In Supply Chain™, Shana Zheng.
- Check out our other podcasts HERE.
