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456: Reach Supply Chain Excellence, with ITS Logistics

456: Reach Supply Chain Excellence, with ITS Logistics

Mar 17, 2025

Josh Allen is the Chief Commercial Officer at ITS Logistics, bringing nearly 25 years of industry experience. He began his career in 2002 and has grown from a grassroots level to senior leadership, developing a holistic approach that combines technology, supply chain expertise, and leadership skills. Allen emphasizes a 'people-first' culture and a problem-solving mindset, moving beyond transactional services to become a strategic partner for clients. He provides insights on market dynamics, the importance of capacity, and how ITS leverages its 'hybrid capacity' model and proprietary technology to drive growth and success for its customers.

456: Reach Supply Chain Excellence, with ITS Logistics

Today I’m joined by people-first logistics company, ITS Logistics.

ITS Logistics is one of North America’s fastest-growing, asset-based modern 3PLs, providing solutions for the industry’s most complicated supply chain challenges. With a culture committed to excellence, ITS relentlessly strives to deliver unmatched value through best-in-class service, expertise, and innovation. Founded in 1999, they’ve grown from two trucks to nearly 3,400 trailers and 4 million square feet of distribution space nationwide.

Today, Josh Allen, Chief Commercial Officer at ITS Logistics joins me to talk all about ITS Logistics and what they do; how they’ve evolved alongside the industry over 25 years; the logistics challenges and opportunities shaping 2025; and how ITS are providing strategic capacity and smart solutions for the industry’s complex needs.

Guest bio:

As the Chief Commercial Officer (CCO) at ITS Logistics, Josh Allen utilizes the company’s assets, culture, and talented team to drive business growth and expansion, solidifying the company’s prominence in the industry. With over two decades of experience, Josh is an innovative problem solver and a seasoned professional in the logistics sector.
Joining ITS Logistics as CCO in 2023, Josh brings a wealth of executive experience, including successful roles at XPO Logistics before the spin-off of RXO. More recently, he played a pivotal role in propelling a Silicon Valley-based technology startup into the spotlight through rapid growth in industrial e-commerce.
Having started his career in 2002 by “dialing for dollars” at a small brokerage, Josh possesses a comprehensive understanding of the logistics industry from grassroots to senior leadership. His journey showcases a fervor for business development and technology, as seen in his adept handling of challenges and optimization of growth in both established businesses and startups. Using a holistic approach, he combines technology, supply chain expertise, and leadership skills to ensure sustained growth and profitability.
Beyond his professional endeavors, Josh is a dedicated family man, balancing his time between chauffeuring his two daughters to sporting events and enjoying quality moments with his wife.

05:23

How ITS Logistics has evolved, since its inception in 1999, and the reason behind its sustainable growth.

ITS has always been about smart, customer-driven growth. No acquisitions, all organic – just explosive, consistent expansion. We’ve grown by solving real problems. Customers don’t just stay with us, they expand with us.
07:25

An overview of ITS Logistics – who they are, what they do, and how they help their customers.

Customers don’t just need capacity. They need efficiency, visibility, and control.
09:37

The ideal client for ITS Logistics.

13:12

The biggest challenges and opportunities in the market now, and what interests Josh about the transition from Q4 2024 to Q1 2025.

Q4 was a dogfight. The demand is still soft compared to previous years and typical peak environments, and cost of spending and inventory corrections all made it tough. Q1 is now fascinating – because it’s bid season… You have a lot of carriers and logistic providers out there that are still in scramble and ‘stay-alive’ mode.” “I don’t think the market is broken. But it’s not thriving yet. So to me the question becomes: how are folks positioning for the future?
17:21

Capacity – whether it’s a challenge or opportunity, and what companies need to be thinking about.

19:20

Why ITS coined the term ‘hybrid capacity’, what it means, and why it’s so valuable.

It’s the best of both worlds!
21:30

The unique ITS approach – why they focus on going beyond delivering a traditional logistics service, why they invest in customer problems, and how they work with customers to deliver value where they need it most.

You’ve got to make investment in technology. It’s one thing to be able to execute – but can you communicate, can you bring visualization to the environment, can you bring nimbleness and speed? That unlocks power. We find the problems, we fix them, and we make stronger, smarter supply chains for the long run.
26:13

How ITS Logistics’ distribution and fulfilment solutions help customers keep up with the rapidly changing ecommerce landscape.

We have a different approach… Our facilities are built for speed. We know that ecommerce moves fast – so do we.
28:43

The technology that sits behind the ITS solutions.

33:46

A case study showing how ITS helped a retail client successfully launch a new initiative, giving them a fully functional network, technology and visibility overnight, eliminating complexity so they could focus on successfully scaling their business.

36:45

The trends shaping 2025 and what we can expect from the year ahead. “There’s an arms race going on in utilizing AI… but we have a view that might be a bit different to others…”

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