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448: Bridging the Gap Between Operations and Technology, with Buckeye Mountain

448: Bridging the Gap Between Operations and Technology, with Buckeye Mountain

Feb 03, 2025

Greg Dunnell is the co-founder of Buckeye Mountain, a transportation technology company with over 25 years of experience in the supply chain industry. His career began with hands-on roles like truck driving before he transitioned into technology, working with major names like BNSF on large-scale digitization projects. Dunnell emphasizes the critical need to merge technology with operations, advocating for on-site tech experts (TechOps) who understand the challenges of frontline workers. He recounts co-founding Buckeye Mountain to provide full-service technology support and shares the origin story of their innovative, solar-powered Rapid Deploy solution, which was created to rebuild an intermodal facility after a hurricane.

448: Bridging the Gap Between Operations and Technology, with Buckeye Mountain

Today I’m joined by Buckeye Mountain, a transportation company that is on a mission of service – full service!

Buckeye Mountain provides highly specialized services, plus some unique products, that enable owners and operators of cargo terminals to keep pace with the never-ending demand for new technology in their facilities.

Today Greg Dunnell, co-founder of Buckeye Mountain, joins me to talk all about his founder journey; Buckeye Mountain and what they do; how big industry challenges impact frontline workers; and why Buckeye have become a steward of technology for their customers.

 

05:17

An overview of Greg’s journey – how he found supply chain, innovated in technology whilst working for some of the industry’s biggest names, and ultimately co-founded Buckeye Mountain.

I grew up working on a farm, so transportation came naturally to me. And, when I graduated from college, I wasn’t what you’d call an honors student…! I went back to what I knew, and ended up driving a truck.
12:43

An overview of Buckeye Mountain – who they are, what they do, and how they help their customers.

15:47

The ideal client for Buckeye Mountain.

It’s really about our history and experience because we feel our role – our obligation – is to share those lessons learned. We’ve been down the pothole of technology for many years… And the secret to success is failure. We’ve been on that journey.
18:25

From visibility to productivity, the biggest challenges currently faced by landside logistics facilities, and how they impact frontline workers.

Those people, when the tech goes down – imagine the frustration. ‘I’m not paid to be a technology troubleshooter, I’m paid to operate.’ That’s the big migration.
23:45

How Buckeye are helping customers solve their toughest problems remotely and out in the field with their TechOps teams, who ‘think like operators, but act like tech experts.’

It is about the technology, but it’s more about: ‘What is the giant problem you’re trying to solve?’
27:28

Why Buckeye act as a steward of technology for their customers, and how TechOps are changing the game.

31:11

How and why Buckeye developed Rapid Deploy technology, and the importance of guaranteed connectivity.

34:28

A case study showing how Buckeye helped an isolated intermodal facility, with no power or network, to be operated as a modern facility with Rapid Deploy and solar technology.

37:30

What we can expect from the landside logistics facilities of tomorrow, and the future for Buckeye. “If we can pull things into an easy workplace environment, and still provide the benefits operationally, that’s a no brainer – but you need the infrastructure to do it.”

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