370: Achieve True Supply Chain Visibility, with Beacon Technologies
Fraser Robinson is the founder of Beacon Technologies, with a career in tech since the late 90s at companies like lastminute.com and Uber. His passion for supply chain was ignited during his leadership role at Uber, where he witnessed the power of technology in logistics and helped launch Uber Freight. Robinson argues that the key to modernizing supply chain is not fixing something "broken," but rather using technology to solve massive data-related inefficiencies. He advocates for democratizing data to empower businesses of all sizes, creating a level playing field and building the necessary foundation for a future driven by automation and AI.
Today I’m joined by forward-thinking tech company Beacon Technologies – a brand that says, when it comes to supply chain, they believe in power to the people!
Beacon’s supply chain visibility platform is a central hub for real-time ocean and air freight tracking, supply chain performance analytics and carbon emissions reporting. A suite of collaboration tools makes sharing the latest updates with internal stakeholders, customers and supply chain partners a breeze – with no long email chains or spreadsheets required!
Today Fraser Robinson, Co-Founder and CEO of Beacon Technologies, will be telling me all about his career journey; about Beacon and what they do; building a data-centric approach to supply chain; and why ERP’s aren’t necessarily as good as they say they are.
Guest bio:
Fraser Robinson is the Co-Founder & CEO of Beacon, a supply chain visibility and collaboration platform. Prior to starting Beacon, he served as Head of Business for EMEA at Uber where he led strategy, investments and partnerships and as Commercial Director of lastminute.com. Fraser holds a Bachelor of Arts from Princeton University.
Fraser’s career journey, and how a leadership role at Uber led him to discover a passion for a supply chain and go on to establish Beacon.
The disruptions and challenges within supply chain, the importance of data, and why data sharing makes your organization a better service provider.
An introduction to Beacon – who they are, what they do and how they help their customers – and Beacon’s three levels of visibility.
The ideal client for Beacon.
A closer look at Beacon’s tracking software, the benefits, and how they’re going deeper with visibility and data.
How Beacon are helping clients cut carbon and meet their ESG goals, and the importance of collaboration.
How Beacon helps clients to achieve high and measurable ROI, from reducing detention and demurrage costs to empowering teams in contract negotiations.
The problem with ERP systems, and why supply chain visibility platforms like Beacon are helping to solve the supply chain data challenge.
Why Beacon are committed to empowering businesses, large and small, and the impact it will have on the industry.
The future of the industry, and the growing importance of automation.
Resources & Links Mentioned
- Head over to Beacon Technologies website now to find out more and discover how they could help you too. You can also connect with Beacon and keep up to date with the latest over on LinkedIn, or you can connect with Fraser on LinkedIn or X (Twitter).
- Check out our other podcasts HERE.
