
317: How Decision Intelligence is Transforming Supply Chains, with Aera Technology
Fred Laluyaux is the CEO of Aera Technology and a tech entrepreneur with 25 years of experience building companies that help large enterprises manage performance, including his previous company, Anaplan. He explains that modern businesses face accelerating cycles and growing complexity, creating a demand for intelligent decisions that outstrips human capacity. His vision with Aera is to create the 'self-driving enterprise' by using a cloud platform that digitizes, augments, and automates decision-making. Laluyaux believes this approach not only improves efficiency but also empowers employees by capturing institutional knowledge and freeing them to focus on creativity and strategy.

Today I’m joined by Aera Technology, a forward-thinking company that is on a mission to drive beyond digital transformation and make businesses smarter, dynamic, digital, and wildly successful.
Aera Technology is the Decision Intelligence Company that makes business agility happen. Their innovative cloud platform integrates with your existing systems to digitize, augment, and automate decision-making in real-time. In the era of digital acceleration, Aera helps enterprises around the world transform how they respond to the ever-changing environment.
Today Fred Laluyaux, CEO at Aera Technology, joins me to chat all about the company: what they do; using AI to reimagine how organizations operate; the rise of citizen data scientists; and harnessing the power of Decision Intelligence.
Fred’s background and exciting career journey as a tech entrepreneur.
From cycle speed to increasing complexity, the key changes and challenges faced by today’s supply chains.
An overview of Aera – what they do, how they help their customers and their vision for customers, and for the industry.
Decision Intelligence: what it means, why Gartner has recognized it as a top industry trend for this year, and how it works with Aera.
A closer look at Aera’s four key product areas: Aera Understands, Aera Recommends, Aera Predicts and Aera Acts.
Fred’s reflections on the balance between people and technology, the importance of collaboration and why Aera is embracing a new era of citizen data scientists.
The ideal client for Aera, a closer look at onboarding and integration, and the importance of finding the balance between time to go live and time to value.
A case study showing how Aera helped a key client increase their accuracy and response rate, leading to an increase in customer satisfaction, a decrease in order cancellations and, ultimately, higher profit. “What excites me about this adventure is that we’re deploying a technology that’s new to enable companies to do things that were not happening before.”
Resources & Links Mentioned
- Head over to Aera Technology’s website now to find out more and discover how they could help you too. You can also connect with Aera and keep up to date with the latest over on LinkedIn or Twitter, or you can connect with Fred on LinkedIn.
- If you enjoyed this episode and want to hear from another brand that is embracing the power of AI and machine learning, why not check out episode 290, Tomorrow’s Insights Delivered Today: Enabling Operational Automation, featuring Caleb Nelson of Sifted.
- And if you were intrigued by Gartner’s top trend, Decision Intelligence, and are keen to discover some of the other trends you need to know about for 2023, make sure to dive into Logtech Live With Eric Johnson. Eric is Senior Editor of Technology at the Journal Of Commerce, so if something’s going down in supply chain, he’s the first to know!
- Check out our other podcasts HERE.
