
282: Rethink Distribution, with Cavallo
Alex Schelhaas represents Cavallo, a software company focused on optimizing distribution management. He shares the company's origin story, which evolved from SalesPad after its founder identified critical gaps in traditional ERP systems for distributors. Alex articulates Cavallo's philosophy of using a layered approach that combines productivity tools, automation, and analytics to enhance a client's existing ERP. He provides a detailed case study of a customer with complex, long-cycle-time orders, explaining how Cavallo's solution provided the visibility needed to improve cash flow and increase sales.

Today I’m joined by Cavallo, a powerhouse software company that is on a mission to drive efficiency in every stage of the distribution process.
Brought to you by the designers of SalesPad, Cavallo offers distribution management software with all the power of an ERP solution, and all the functionality of the industry’s biggest tech powers – with none of the bottlenecks, frustrating interface, or difficult-to-access data. Founded by experienced distributors and perfected over two decades spent optimizing distribution supply chains, no company is better positioned to guide your growth.
Today Alex Schelhaas, Senior Product Manager at Cavallo, joins me to chat all about the company: what they do; the power to be found in putting a focus on innovation, data and visibility; and their commitment to people and community.
Cavallo’s history and evolution, from being established as SalesPad in 2003 by Pete Eardley, to where it is today.
An overview of Cavallo: what they do, how they help their customers – and the importance of context.
A closer look at Distribution Cloud – what it does, how it works, the benefits and why ‘it’s built by distributors, for distributors.’
How Distribution Cloud links into Cavallo’s analytics cloud platform, allowing customers to take actionable intelligence and insights, to help optimize their processes ongoing.
The industry shift from a focus on big data and complex solutions to a preference for stripping things back to easy and simple processes, with a focus on the power of visibility.
The quick and easy integration process with Cavallo’s solutions.
Cavallo’s ethos and commitment to the community.
The ideal client for Cavallo.
A case study illustrating how Cavallo helped a key customer to improve their distribution cycle time, increase sales and cashflow, as well as surface hidden operational issues to allow them to optimize and scale their business.
The future for Cavallo.
Resources & Links Mentioned
- Head over to Cavallo’s website now to find out more and discover how they could help you too. You can also connect with Cavallo and keep up to date with the latest over on LinkedIn, Twitter, Facebook or YouTube, or you can connect with Alex on LinkedIn.
- If you enjoyed this episode, why not check out our Live Show Specal Delivery with FarEye, or read our blog all about The Warehouse of the Future.
- Check out our other podcasts HERE.
