Let's Talk Supply Chain™

Explore Supply Chain Insights at your Fingertips

552: Expand Your Visibility and Achieve Asset Tracking at Scale, with Samsara

552: Expand Your Visibility and Achieve Asset Tracking at Scale, with Samsara

Jul 08, 2026

David Gal is the Vice President of Product and Engineering at Samsara, where he leads the connected equipment business focused on digitizing non-vehicle assets. He explains that traditional tracking methods provide only sparse data points and details how Samsara's new disposable Tracking Label leverages their vast IoT network to offer scalable, real-time visibility. Gal advocates for a tiered tracking strategy, using different devices for different assets to create a complete operational picture. He shares that the ultimate vision is a fully digitized ecosystem where integrated data helps businesses proactively identify risks and shift from a reactive to a proactive operational model.

552: Expand Your Visibility and Achieve Asset Tracking at Scale, with Samsara

Today I’m joined by Samsara, a company that is on a mission to improve the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is the pioneer of the Connected Operations® Platform, which enables organizations that depend on physical operations to harness IoT data to develop actionable insights and improve their operations.

Today David Gal, VP of Product and Engineering for Connected Equipment at Samsara, joins me to talk all about Samsara’s Tracking Label, what makes it different, and how it’s helping to bring intelligence to every leg of the freight journey. We’ll be exploring why you should be thinking about building a tiered tracking strategy and what a mature, connected equipment program actually looks like. And we’ll be shining a light on the capability gap the industry most needs to close.

Guest bio:

David Gal is Vice President of Product and Engineering for Connected Equipment at Samsara. He leads the hardware, firmware, and software teams responsible for cutting-edge IoT solutions that process over 20 trillion data points annually. David spearheaded the groundbreaking Asset Tag and oversaw key inventions like Smart Trailers, contributing to Samsara’s 190+ patents and its recognition as one of Fast Company’s Most Innovative Companies. Previously, David served as CTO at Kinsa Insights and co-founded a medical device startup after beginning his career at Microsoft. He holds an Sc.B in Electrical Engineering from Brown University and an M.S. in Electrical Engineering from Stanford.

 

01:13

An introduction to David and his role at Samsara.

We digitize everything that’s not a vehicle!
02:03

What visibility into a shipment’s journey typically looks like, the biggest barriers to accurate visibility, the solutions currently on the market – and why they don’t solve the problem.

For consumers, tracking can be frustrating. But, for businesses, it’s a real challenge… The most you’re getting is barcode-based scans on the package… And to call that breadcrumbs is generous.
05:25

How the Samsara Tracking Label works, how it evolved from the Asset Tag, and what makes it different from existing shipment tracking approaches, and why the Samsara network is key to success.

Everyone is familiar with the concept of Bluetooth tracking but it didn’t exist in the world of physical operations until we built it… In consumer it works with mobile phones, but that’s not enterprise-grade and it doesn’t scale.
09:28

Real-world use cases for Samsara’s range of tagging solutions, and which you should choose for your challenge or asset.

12:09

The big issue of cargo theft, and how the Samsara Tracking Label helps tackle it.

15:04

How customers are thinking about building a tiered tracking strategy, and creating a hybrid approach with Samsara’s GPS-powered device, Bluetooth tag and new ultra-compact XS.

18:20

How real-time visibility shifts teams from reactive to proactive and what that means for incident prevention and recovery timelines.

This shifts the game from reactive to proactive… The key is to detect anomalies as they’re happening.
20:30

How Samsara’s vision of a fully digitized job site could help businesses thrive in a complex landscape. “This is a complicated ecosystem. There’s a lot that goes into every shipment… so you need to identify risks sooner.”

Resources & Links Mentioned

More on this topic

How artificial intelligence and automation are actually showing up in supply chain operations — beyond the hype.

See all AI & Automation

Connect With Us

Sarah's Social Media
Follow LTSC for More Updates
YouTube

Partner With Us

Explore exclusive opportunities to collaborate and showcase your brand.

  • Sponsor opportunities & brand exposure
  • Community partnerships & events
  • Content collaboration & thought leadership