Let's Talk Supply Chain™

Explore Supply Chain Insights at your Fingertips

546: Driving Efficiency From Collaboration, with BlackBerry Radar and Gulf Winds International

546: Driving Efficiency From Collaboration, with BlackBerry Radar and Gulf Winds International

Jun 01, 2026

Jason Anderson, Strategic Initiatives Director at BlackBerry Radar, is a technology leader with over 20 years of experience in transportation and asset tracking. Alysse Ligon is the Director of Innovation at Gulf Winds International, where she has worked for over a decade leading the development team and AI initiatives. Together, they detail their successful partnership, with Alysse emphasizing the operational need for a reliable hardware partner and clean, real-time data to solve core business problems. Jason explains how BlackBerry Radar's collaborative approach enabled them to develop a custom data solution, including a unique confidence score, to meet Gulf Winds' specific challenges.

546: Driving Efficiency From Collaboration, with BlackBerry Radar and Gulf Winds International

Today I’m joined by BlackBerry Radar, a solution – combining device hardware, a secure communications network, and a dynamic cloud platform – that was engineered for intelligence.

BlackBerry Radar is an intelligent, secure, and user-friendly asset tracking and monitoring solution, providing reliable industry-leading visibility into a range of fleet assets, including trailers, flatbeds, chassis and intermodal containers.

Today Jason Anderson, Strategic Initiatives Director at BlackBerry Radar, and Alysse Ligon, Director of Innovation at Gulf Winds International, will be talking to me all about the partnership between BlackBerry Radar and Gulf Winds International. We’ll be exploring Gulf Winds’ biggest challenges and why they needed a partner they could trust. We’ll be taking a closer look at how that partnership developed to collaboratively build out Gulf’s ideal solution. And we’ll be shining a light on the real impact a partnership like this can deliver.

Guest bios:

Jason Anderson, Strategic Initiatives Director at BlackBerry Radar. Jason is a technology and strategy leader with 20+ years of experience building transportation and asset-tracking products across rail, intermodal, and truckload logistics. He blends deep industry expertise with hands-on technical leadership to deliver commercially successful platforms and measurable operational results. As Strategic Initiatives Director at BlackBerry Radar, Jason leads cross-functional efforts to evolve the BlackBerry Radar platform and bring new solutions to market. Previously at Milestone Equipment Holdings, he helped scale ChassisFinder.com from about $430K to $20.1M in annual revenue. Known for practical, ROI-focused innovation, he translates complex technologies—telematics, satellite/cellular communications, GPS, and analytics—into dependable products that create cost savings and new revenue.
Alysse Ligon, Director of Innovation at Gulf Winds International. Over 11+ years at GWI, Alysse has grown through roles spanning logistics coordination, terminal management, and product ownership — giving her a rare end-to-end view of how drayage actually works. Today she leads GWI’s development teams and AI initiatives, translating decades of operational know-how into smarter dispatch, automated workflows, and tools that genuinely help the people running the business.
04:18

An introduction to Jason and his background.

04:45

An overview of BlackBerry Radar, what they do, what’s new for them since they were last on the show, and what we can expect in 2027.

We’re different to other companies that do asset pairing, because we can pair anything – the chassis to the container, the trailer or the chassis to the power unit, all three! It’s a very versatile, flexible system.
06:16

An introduction to Alysse and Gulf Winds International.

07:20

Why Gulf Winds decided to build a controlled GPS-enabled fleet of chassis, allowing them to easily right-size their pool and plan fleets in advance.

Chassis are one of the most operationally painful pieces of equipment in our industry. They’re expensive, they move constantly, nobody ever knows where they are… So GPS is completely non-negotiable for us.
09:00

From real-time location to usable data, the key challenges Gulf Winds were trying to tackle.

Real-time data unlocks everything.
12:05

Jason and Alysse’s reflections on what’s happening in the industry today with technology adoption and future evolution.

The data layer is finally maturing, the standards are improving, cost of visibility has come down… AI is the obvious next wave but, the truth is that, AI is only as good as the data underneath it. So the operators that win the next five years are the ones who’ve invested in clean data infrastructure NOW. AI on top of a messy data layer is just faster chaos.
16:07

Understanding the problem first: how Gulf Winds realized they were ready for a new partnership.

17:07

The challenges Gulf Winds experienced with their prior pairing solution, the approach they took to finding the right partner, and why they wanted to go back to basics by focusing on their core competencies.

A lot of operators struggle with build vs buy, especially in 2026 when the ability to build software is so easy.
20:13

How BlackBerry Radar approached Gulf Wind’s challenges to develop the right solution.

It was presented to us a puzzle, with one big missing piece.
22:22

How easy access to BlackBerry data helps Gulf Winds drive efficiency.

24:03

The BlackBerry Radar API integration, how it helps customers turn data into real-time automations that improve efficiency and reduce cost, and how it empowers them with a ‘confidence score’ for decision-making.

29:05

A closer look at the Gulf Winds and BlackBerry Radar partnership, and how they worked in collaboration to build out the ideal solution, from discovery to implementation.

It was iterative – which is how a partnership like this should work.
31:02

Why good partnerships can help break down siloes, and how Gulf Winds manage internal change management when it comes to new technology investments.

33:35

From meaningful improvement in chassis utilization to better customer experience, the positive impacts of the BlackBerry Radar solution for Gulf Winds.

36:26

The future for the BlackBerry Radar and Gulf Winds partnership.  

Resources & Links Mentioned

Connect With Us

Sarah's Social Media
Follow LTSC for More Updates
YouTube

Partner With Us

Explore exclusive opportunities to collaborate and showcase your brand.

  • Sponsor opportunities & brand exposure
  • Community partnerships & events
  • Content collaboration & thought leadership