540: Discover Why Visibility Isn’t Fixing The Last Mile, with OneRail
Bill Catania, representing the award-winning brand OneRail, brings his experience as a multi-startup founder with a background in fintech and shopper marketing to the supply chain conversation. He argues that visibility alone is insufficient, emphasizing the need for AI-native platforms that enable execution and turn transportation into a revenue driver by focusing on 'profit-per-stop.' Catania shares that OneRail's success is deeply tied to customer collaboration, with many customers becoming investors. He predicts the industry's future lies at the intersection of shopper marketing, payments, and supply chain, advising businesses to first normalize their data before embarking on their AI journey.
Today I’m joined by award-winning supply chain brand, OneRail.
OneRail is a leading omnichannel fulfillment solution, pairing best-in-class software with logistics as a service, to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses.
Today, Bill Catania, founder and CEO at OneRail will be talking all about why visibility isn’t fixing the last mile, and what actually does. We’ll be exploring why visibility is a starting point, not a solution, and when AI and orchestration really matter. And we’ll be sharing how teams can translate data into action that drives results.
Guest bio:
Bill Catania is the Founder and CEO of OneRail, a last-mile delivery orchestration platform that combines AI-powered software with logistics-as-a-service to deliver the speed, reliability, and visibility businesses need to meet their delivery promises. A seasoned startup entrepreneur, Bill specializes in building and scaling real-time technology networks for enterprise retailers and wholesalers. A recognized thought leader in AI-driven fulfillment and last mile logistics, Bill is a frequent speaker at major retail, supply chain, and technology forums, sharing insights on the future of delivery orchestration and customer-centric supply chains.
Prior to founding OneRail, Bill launched M-Dot Network, a digital coupon pioneer and the first retail POS-to-cloud transaction engine to enable real-time digital coupon redemption at grocery checkouts across North America. Under his leadership, M-Dot won the Amazon Web Services Start-Up Challenge, surpassing more than 1,500 companies from 23 countries. His entrepreneurial leadership and sustained impact on enterprise technology earned him recognition as one of Goldman Sachs’ Most Exceptional Entrepreneurs of 2024 at the Builders and Innovators Summit. Across his career, Bill has built category-defining platforms at the intersection of data, intelligent networks, and real-time decisioning—solving complex, operational challenges at enterprise scale.
An introduction to Bill and OneRail, and how their commitment to innovation and collaboration has seen many of their customers become investors.
OneRail’s attendance at Manifest over the years, and the current conversations dominating the show, from AI to partnership.
How OneRail has evolved alongside their customers needs, the current landscape of last mile, and how the big factors impacting it are translating into challenges for businesses.
Visibility alone doesn’t solve problems – why execution is key.
Why visibility is only a starting point, how OneRail future-proofed their platform by building with AI from the ground up, and how companies should be using AI now.
Why early AI investments aren’t necessarily driving the expected outcomes, the importance of simplifying complex tech stacks, and why AI is making SaaS solutions work harder.
Turning AI and visibility into outcomes.
How OneRail implemented an AI delivery support solution, where AI answered 41% of calls for faster customer response times and increased profitability, and the importance of finding the balance between people and technology.
The opportunities for growth when you work with OneRail, how continuous improvement is critical to success, and why OneRail is putting a focus on profit-per-stop to turn transportation from cost center to revenue driver.
Bill’s advice for making your next steps with AI a success.
The intersection of shopper marketing, payments and supply chain – what excites Bill about the future of the industry, and his predictions for 2026.
Resources & Links Mentioned
- Head over to OneRail’s website now to find out more and discover how they could help you too. You can also connect with OneRail and keep up to date with the latest over on LinkedIn, YouTube, Facebook or X (Twitter) or you can connect with Bill on LinkedIn.
- If you enjoyed the show and want to hear more from OneRail, we have plenty more great content for you. Check out:
- 496: AI-Powered, Human-Led – Discover the Future of Routing, with OneRail
- 481: Combine the Power of In-House and Outsourced Fleet Management, with OneRail
- 461: Go Behind the Scenes of a History-Making Partnership, with OneRail and PepsiCo
- 440: Level Up Your Fulfillment Capabilities, with OneRail
- 419: Discover OmniPoint Inventory Visibility and Tackle Shrinkage, with OneRail
- 393: Get 100% Visibility Over Your Final Mile, with OneRail
- 349: Deliver a Frictionless Last Mile, with OneRail
- Check out our other podcasts HERE.
