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502: Current Success vs Future Potential: Finding the AI Balance, with Shipium

502: Current Success vs Future Potential: Finding the AI Balance, with Shipium

Nov 12, 2025

Jason Murray is the co-founder and CEO of Shipium, a company he founded to democratize advanced logistics technology for all retailers. He brings 19 years of experience from Amazon, where he led the supply chain technology team responsible for making Prime affordable through data science and optimization. Murray argues that despite the current buzz, we are still under-hyping AI's transformative potential, viewing it as a cultural and organizational shift rather than just a productivity tool. He advises leaders to embrace a culture of curiosity and experimentation and to choose technology partners who are forward-leaning and can adapt to the rapid pace of change.

502: Current Success vs Future Potential: Finding the AI Balance, with Shipium

Today I’m joined by company that helps ecommerce businesses deliver their orders fast, free, and on-time: Shipium.

Shipium drives cost savings throughout the supply chain that can shift money towards the premium delivery experience that your consumers want – great transparency, more convenience, and faster speed. Shipium are the people that can help you turn logistics into a strategic differentiator for growth.

Today, Jason Murray, co-founder and CEO at Shipium, joins me to talk all about AI. We’ll be exploring where AI is having an immediate impact on supply chains, and the biggest impact it will have in the future. We’ll be sharing why people are still under-hyping AI, and the common misconceptions. And, we’ll be shining a light on the skills supply chain operators of the future will need, and how to nurture them now.

Guest bio:

Jason is co-founder and CEO of Shipium where he guides the company’s vision towards becoming the world’s best supply chain technology platform for ecommerce and retail. Prior to founding Shipium, he spent 19 years at Amazon as VP of Retail Systems and VP of Forecasting and Supply Chain. While there he owned the global software and operations group that powered Prime, Subscribe & Save and Pricing. He is a University of Washington grad and an engineer at heart who loves solving complex scaling problems.

 

04:04

An introduction to Jason, his career, and why he founded Shipium.

Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.
07:04

Jason’s take on the factors that sit behind his success, and how he got to where he is today.

Focusing on being a builder, a lifelong-learner, continuing to evolve how I thought about things… really being curious.
10:12

How AI is making an immediate impact on supply chains.

People are trying to decode multi-factored issues. A carrier, a model, a rule – all of this culminates to make a decision. We’ve always been good at automating that, but the ability to use new information and diagnose it has been critical.
16:35

From automation to a completely fresh approach to problem-solving and business management, where AI is going to have the biggest impact in the future.

You do have to adjust. From a leadership perspective, you need a new culture. If you keep doing things the way you’ve always been doing them, eventually you’re going to get outcompeted.
23:13

Why Jason believes we’re still under-hyping AI, the common misunderstandings, and why AI isn’t simply a productivity tool.

We’re not putting enough energy into fully embracing it – people are quitting too early. There’s also a problem around understanding what it can and can’t do.
32:17

AI investment, and Jason’s advice to leaders about finding the balance between success in the now and future potential.

You have to be thoughtful about how you approach this… and figure out what spaces it’s going to work the best in.
36:13

The role of software providers, and how Shipium is helping customers on their AI journey’s.

It’s really our job to innovate on behalf of the customer, and push to make it as easy and seamless as possible.” “You have to work with a partner that you believe will be able to adjust as these times change. That’s where the human element comes back into it.
41:06

The skills that will be most important for supply chain operators of the future.

46:26

What 2026 is going to hold for the industry, and what that means for Shipium. “The innovation funnel is going through AI, and that is what 2026 is going to be defined by.”

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