495: Discover Hyper-Intelligent Orchestration, with GreyOrange
Akash Gupta is the co-founder of GreyOrange, a company he started with a friend shortly after college, driven by a passion for robotics. He explains that true warehouse efficiency comes not just from automating physical tasks but from orchestrating and automating decision-making in real-time. Akash advocates for a vendor-agnostic approach, allowing customers to integrate the best technologies without being locked into a single ecosystem. He emphasizes that empowering warehouse leaders with visibility and control is key to successful tech adoption and shares that GreyOrange is now developing foundational AI models to further enhance warehouse and store intelligence.
Today I’m joined by GreyOrange, a company providing real-time visibility across all omnichannel nodes while seamlessly orchestrating robotic agents, people, inventory and systems.
GreyOrange is shaping the future of warehouse orchestration and store inventory management. Vendor-agnostic and built to scale, GreyOrange is helping customers reduce their cost per unit, eliminate lost inventory, enhance worker productivity and safety, and elevate in-store experiences.
Today, Akash Gupta, co-founder and CEO, joins me to talk all about GreyOrange and what they do, the warehousing and inventory challenges impacting businesses right now; taking a vendor-agnostic approach to technology; and creating hyper-intelligent orchestration.
Guest Bio:
As Chief Executive Officer, Akash Gupta leads GreyOrange’s strategic direction globally and is central to the company’s culture of innovation. His primary focus is driving research and development and attracting the brightest talent globally as the company uniquely blends Artificial Intelligence, software design, robotics, mechanical engineering, electrical engineering and data science to transform fulfillment for companies worldwide. While still a student at Birla Institute of Tech and Science, a top-5 college in India, Akash teamed up with fellow student Samay Kohli to begin winning global robotic competitions and the success led them to found GreyOrange. He proceeded to build an R&D engine able to unite multiple software and robotic technologies to transform the fulfillment operations of companies around the world. Akash has led mentoring sessions and workshops at more than 25 educational institutions globally, including Stanford University, Louisiana University, MIT, IITs, and IIIT. Akash was named to MIT Technology Review’s global list of “35 Innovators under 35,” has designed and implemented an active underwater Sonar Stabilization System at the University of Louisiana and served on the Chief Organizing Committee of RoboCup 2011-2012.
Akash’s background and how and why he co-founded GreyOrange.
The story behind the name GreyOrange, and why culture is key to business success.
An overview of GreyOrange – who they are, what they do, and how they help their customers.
The ideal client for GreyOrange.
The current challenges and considerations in warehousing and inventory, and why optimizing inventory is crucial.
How industry challenges, and the way businesses are thinking about their changing operations, are driving GreyOrange’s approach to innovation with flexibility, machine learning and commercial collaboration in mind.
GreyOrange’s warehouse orchestration solution GreyMatter, and what makes it ‘hyper-intelligent.’
The challenge of change management, and how GreyOrange encourage tech adoption by empowering teams.
From 30-40% cost-per-unit reduction to 250 thousand units picked per day, how working with GreyOrange drives big results in warehouses.
GreyOrange’s approach to multi-robot infrastructures.
The growth of GreyOrange’s other flagship solution, gStore.
Why GreyOrange put a focus on store associates to create a better experience for the end consumer, and why that’s crucial for successful tech adoption.
A case study exploring how GreyOrange helped Fabletics with store inventory accuracy, boosting sales across their store network by 15-20% and increasing customer satisfaction, in only nine months.
Why GreyOrange is investing in building even more intelligent foundational models for warehouses and stores in 2026.
