468: Make Intelligent Purchases Driven by Data, with ProcurementIQ
This episode features Lyle Dixon, co-founder and Senior Vice President of Business Development at ProcurementIQ, and Anthony Samaniego, a 10-year veteran of the company specializing in procurement transformation. Lyle details the journey of co-founding ProcurementIQ out of its parent company to meet the specific data needs of the procurement profession. Anthony shares how his passion for supply chain was ignited by a Kaizen event at a previous manufacturing job, which inspired him to pursue further education in the field. Together, they emphasize how data, client collaboration, and a deep understanding of market dynamics are crucial for navigating modern supply chain challenges.
Today I’m joined by ProcurementIQ, a company whose talented team of analysts, editors, sales, client services, management and support members work hard to serve the specific needs of procurement departments every single day.
Recognized as a trusted and independent source of procurement research, ProcurementIQ offers a comprehensive library of data and analysis on over 1,000 categories. With an extensive online portfolio valued for its depth and scope, ProcurementIQ equips procurement professionals with the insight necessary to make better, faster purchasing decisions.
Today, Anthony Samaniego, Customer Relationship Manager, and Lyle Dixon, Senior Vice President of Business Development, at ProcurementIQ join me to talk all about ProcurementIQ and share the true story of how a client managers ad-hoc creations in Excel became a foundational element of their upgraded product suite. Lyle will be sharing his journey as one of the co-founders of ProcurementIQ, and Anthony will be giving his perspective on why, after many years in the industry, he decided to go to school for supply chain. And we’ll be exploring the impact ongoing supply chain and economic disruptions are having on procurement teams, and where they should be focusing for the year ahead.
Guest bios:
Anthony Samaniego, Customer Relationship Manager. A ten-year veteran of ProcurementIQ, Anthony specializes as a procurement transformation partner and spearheads initiatives with clients to centralize procurement functions and drive strategic sourcing efforts. His experiences working alongside procurement practitioners worldwide led him to enroll in Michigan State University, where he graduated with a master’s degree in logistics, materials, and supply chain management in May 2025.
Lyle Dixon, Senior Vice President of Business Development. As one of the founders of ProcurementIQ, Lyle has spent more than fifteen years collaborating with procurement practitioners on mitigating financial and operational risk through category and market intelligence. Lyle focuses on empowering clients to make informed, evidence-based decisions that support procurement’s internal brand as a value-added service.
Lyle’s background and the journey that led him to co-found ProcurementIQ.
How ProcurementIQ has evolved over the last decade, and where they are now.
Anthony’s background, how it sparked a passion for supply chain and why, after years in the industry, he decided to go to school for supply chain.
The biggest supply chain challenges and disruptions, and the impact they’re having on procurement practitioners and their ability to plan ahead and do their jobs effectively.
Creating effective feedback loops between vendors and clients, the importance of listening, and the true story of how ProcurementIQ leveraged client feedback and collaboration to create their upgraded product suite.
ProcurementIQ’s interactive website, how its market dashboard helps clients understand their buying power and leverage insights to improve it, and how benchmark pricing allows clients to engage with the marketplace in a way they haven’t been able to do before.
ProcurementIQ’s data and category insights, and how enhanced depth into areas like occupation profiles, external demand determinates and price driver profiles helps clients.
The ideal client for ProcurementIQ.
A case study detailing how ProcurementIQ helped a manufacturing client, that were looking to centralize their indirect spend and build category plans that supported stakeholder recommendations and transparency, to shorten their speed to information, boosting stakeholder engagement and supporting the team to increase efficiency.
The big questions facing the industry in the second half of 2025, and what procurement teams should be focusing on.
How to take advantage of ProcurementIQ’s special deal for Let’s Talk Supply Chain listeners.
Resources & Links Mentioned
- Head over to ProcurementIQ’s website now to find out more and discover how they could help you too. You can also connect with ProcurementIQ and keep up to date with the latest over on LinkedIn or Instagram, or you can connect with Anthony or Lyle on LinkedIn.
- If you enjoyed this episode and want to hear more about procurement, check out 462: Procurement Unlocked: Sourcing Best Practices in a Tariff-Driven World, with ProcureAbility, 243: Reinventing Freight Procurement with Emerge or 211: Transform Your Procurement Process, with Zip.
- Check out our other podcasts HERE.
