461: Go Behind the Scenes of a History-Making Partnership, with OneRail and PepsiCo
Anna Farberov from PepsiCo Labs and Bill Catania from OneRail share insights on their successful corporate-startup partnership. Anna explains the pragmatic model of PepsiCo Labs, which focuses on solving specific business problems like last-mile delivery by scouting and integrating innovative tech solutions. Bill details OneRail's consultative approach, emphasizing the need to listen and adapt to a large partner's complex operational needs, which was key to their success. Together, they illustrate how flexibility, transparency, and a focus on mutual growth led to improved customer experience for PepsiCo and shaped OneRail's product development.
Today I’m joined by award-winning supply chain brand OneRail.
OneRail is a leading omnichannel fulfillment solution, pairing best-in-class software with logistics as a service to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses.
Today Bill Catania, Founder and CEO at OneRail, and Anna Farberov, Global Tech Venture and Innovation at PepsiCo, join me to talk all about the incredible partnership between OneRail and PepsiCo. We’ll be talking about why PepsiCo Labs are looking for technology that will change the world, and the challenges of building big. And we’ll be diving deeper into the OneRail and PepsiCo relationship, how it works, and the benefits it drives for PepsiCo and their customers.
Guest bio:
OneRail Founder and CEO Bill Catania is a start-up entrepreneur focused on developing and commercializing real-time technology networks. A leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service, OneRail provides dependability and speed to help businesses meet their delivery promise. With its real-time connected network of 12 million drivers, OneRail recently debuted at No. 24 on the Deloitte Fast 500™ list of the fastest-growing tech companies in North America; was named to the FreightTech 100 for the third straight year; honored with Inc. magazine’s Best Workplaces 2023; ranked No. 23 on Forbes’ list of America’s Best Startup Employers; and named to the Inc. 5000 two years running, most recently at No. 59 with 7,409% growth. Catania was named a 2022 Orlando Business Journal Game Changer, a 2022 Supply & Demand Chain Executive Pros to Know award-winner, a 2022 Orlando Business Journal Fire Award-winner, and the winner of the Supply Chain Leaders in Action (SCLA) Pitch Tank Contest. Catania also founded digital coupon pioneer M-Dot Network, the first-of-its-kind retail POS-to-cloud transaction engine, powering the real-time redemption of digital coupons at grocery checkouts throughout North America. At M-Dot, Catania led his team to win the Amazon Web Services Start-Up Challenge, besting more than 1,500 companies from 23 countries.
Introductions to Bill and OneRail, and Anna and PepsiCo Labs.
Why PepsiCo reached out to OneRail to explore partnership opportunities.
The PepsiCo Labs model, and how the team proactively seek out companies to partner with.
The impact of their strategic partnership for PepsiCo and their customers, and OneRail’s business.
From expanding capacity to maintaining service levels across different customer sizes, the business challenges PepsiCo were looking to solve.
How OneRail approached the relationship with PepsiCo.
How OneRail worked flexibly with PepsiCo to achieve strategic alignment and become a true extension of their team.
The importance of transparency, and the ability to positively give and receive feedback, in building successful partnerships.
From an increased top line to improved customer experience, the benefits PepsiCo are realizing through their partnership with OneRail.
What 2025 is going to bring for the PepsiCo and OneRail partnership.
Resources & Links Mentioned
- Head over to OneRail’s website now to find out more and discover how they could help you too. You can also connect with OneRail and keep up to date with the latest over on LinkedIn, YouTube, Facebook or X (Twitter) or you can connect with Bill or Anna on LinkedIn.
- If you enjoyed the show and want to hear more from OneRail, we have plenty more great content for you. Check out:
- 440: Level Up Your Fulfillment Capabilities, with OneRail
- 419: Discover OmniPoint Inventory Visibility and Tackle Shrinkage, with OneRail
- 349: Deliver a Frictionless Last Mile, with OneRail
- 393: Get 100% Visibility Over Your Final Mile, with OneRail
