
441: Leverage Drayage Rating and Quoting Best Practices to Improve Supply Chain Management, Visibility and Logistics Execution, with CargoWise Landside
Tom Burke is a Portfolio Product Manager at CargoWise Landside and a seasoned entrepreneur with over 40 years of experience in transportation and logistics. He founded DrayMaster, a key drayage rating and quoting platform, which was later acquired and integrated into the CargoWise portfolio. Drawing from his extensive background owning and operating various logistics businesses, Burke emphasizes that collaboration, transparency, and automation are now necessities for drayage operators. He advocates for a "good, better, best" phased approach to digitalization, making the transition to modern tools more manageable for companies of all sizes.

Today I’m joined by digital solutions company CargoWise Landside.
CargoWise Landside’s suite of logistics solutions are built to power the movement of containers by road, rail, and container exchange. Ushering in a new era of container efficiency, Landside is designed to streamline your drayage operations, from order intake to billing, for maximum efficiency and success, all on one powerful platform.
Today Tom Burke, Portfolio Product Manager at CargoWise Landside, joins me to talk all about how drayage rating and quoting best practices can improve supply chain management, visibility, and logistics execution. We’ll be diving into three big current market trends impacting the industry right now; the challenges they’re presenting for operators; why digitalization is no longer a nice-to-have; and how DrayMaster is bringing truckers and 3PL’s together to mitigate risk and capitalize on opportunity.
Guest bio:
Tom is a seasoned executive, technology innovator, and entrepreneur with over 40 years of experience in transportation and logistics. The first half of Tom’s career focused on rail transportation and terminal management at companies like Soo Line Railroad Company (now Canadian Pacific), Trimodal Inc. holding various roles in operations and marketing including Director of Intermodal and VP of Marketing & Sales at I&M Rail Link. In 2002, Tom founded Terminal Operations Management, providing comprehensive terminal services, depot management, and maintenance. Later that year, he launch TRX Trucking which grew to over 400 trucks and nine terminals nationwide. In 2012, he founded DrayTech, a drayage rate and quote management, along with Capacity Connection, Photector, and Dray360 which all serve the intermodal market. In 2021, these companies where acquired by Envase Technologies, which was later acquired by WiseTech Global. Today, Tom serves as Product Portfolio Manager at WiseTech Global, where he continues to lead the development of DrayMaster and other software solutions.
An introduction to Tom and his career journey, how he founded DrayMaster, and its current place in the extensive CargoWise Landise portfolio.
Trend one: The importance of collaboration in supply chain management, the improving integration and interoperability between stakeholders, and how a shared access to pricing is helping to drive improvement.
Trend two: What visibility and transparency mean to CargoWise Landside, the areas of supply chain where they’re most impactful, and how they support drayage rating and quoting best practices.
Trend three: The role of automation in shipping logistics and supply chain management – how it’s reducing manual effort, breaking down data siloes, and ensuring accuracy across data, from quote to invoice.
From rising customer expectations to issues with change management, the biggest challenges these three core trends present to drayage operators.
How drayage operators are managing through these trends and challenges, and why digitalization is no longer a nice-to-have.
‘Good, better, best’ – the three step approach to best practices, why best practices are needed across the industry, and how they pull together the key trends of collaboration, transparency, and automation.
How DrayMaster can help truckers to reduce quote turnaround times by up to a huge 95%.
A case study detailing how DrayMaster helped a 3PL to achieve 44% lower rates, resulting in annual savings of over $1.5 million, and drastically reduce invoice discrepancies by over 50% and counting.
How DrayMaster helps truckers and 3PLs to work together, deliver collaboration, visibility and data, and how drayage rating and quoting best practices can improve supply chain management and logistics execution. “When truckers and 3PLs work together seamlessly, the ripple effect benefits everybody involved.”
Resources & Links Mentioned
- Head over to CargoWise Landside’s website now to find out more and discover how they could help you too. You can also connect with CargoWise and keep up to date with the latest over on LinkedIn, YouTube, X (Twitter) or Facebook, you can connect with Tom on LinkedIn.
- If you want to hear more from CargoWise, we have plenty more for you! Check out 412: Maximize Warehouse Efficiency and Profitability, with CargoWise, 406: Unlock the Opportunities of Cross-Border Ecommerce, with CargoWise, 346: Enable and Empower Your Supply Chain, with WiseTech, 367: Going Beyond Visibility – Unveiling The Invisible, 369: From Chaos To Clarity: Simplifying Global Customs Compliance, 371: Going Beyond Visibility – From Risk to Resilience: How Technology Is Transforming Global Supply chains, or 373: Going Beyond Visibility – Culture and Digitization.
- Check out our other podcasts HERE.
