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440: Level Up Your Fulfillment Capabilities, with OneRail

440: Level Up Your Fulfillment Capabilities, with OneRail

Dec 12, 2024

Bill Catania is the Founder and CEO of OneRail, an award-winning supply chain brand focused on omnichannel fulfillment. As a startup entrepreneur, he specializes in developing and commercializing real-time technology networks. Bill's vision is to provide retailers with 'Amazon-like' fulfillment capabilities, enabling them to offer branded, same-day delivery and create frictionless customer experiences. He discusses leveraging data science to optimize logistics and the strategic importance of partnerships, such as the new collaboration with IBM Sterling®, to drive growth and efficiency in the supply chain.

440: Level Up Your Fulfillment Capabilities, with OneRail

Today I’m joined by award-winning supply chain brand OneRail.

OneRail is a leading omnichannel fulfillment solution, pairing best-in-class software with logistics as a service, to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses.

Today Bill Catania, Founder and CEO at OneRail, joins me to talk all about OneRail’s recent funding success, and how new investment is giving them a major boost. We’ll be exploring a new collaboration with IBM Sterling® and the benefits that’s going to bring for customers, plus a fintech solution expansion for OneRail’s platform. And, we’ll be exploring the major challenges for retailers and wholesalers in 2025, and where they need to focus for the year ahead.

Guest bio:

OneRail Founder and CEO Bill Catania is a start-up entrepreneur focused on developing and commercializing real-time technology networks. A leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service, OneRail provides dependability and speed to help businesses meet their delivery promise. With its real-time connected network of 12 million drivers, OneRail recently debuted at No. 24 on the Deloitte Fast 500™ list of the fastest-growing tech companies in North America; was named to the FreightTech 100 for the third straight year; honored with Inc. magazine’s Best Workplaces 2023; ranked No. 23 on Forbes’ list of America’s Best Startup Employers; and named to the Inc. 5000 two years running, most recently at No. 59 with 7,409% growth. Catania was named a 2022 Orlando Business Journal Game Changer, a 2022 Supply & Demand Chain Executive Pros to Know award-winner, a 2022 Orlando Business Journal Fire Award-winner and the winner of the Supply Chain Leaders in Action (SCLA) Pitch Tank Contest. Catania also founded digital coupon pioneer M-Dot Network, the first-of-its-kind retail POS-to-cloud transaction engine, powering the real-time redemption of digital coupons at grocery checkouts throughout North America. At M-Dot, Catania led his team to win the Amazon Web Services Start-Up Challenge, besting more than 1,500 companies from 23 countries.

06:46

An introduction to Bill, and how OneRail are empowering customers to design and execute their own brand of delivery solutions.

I love what we do – we’re solving a shopper marketing problem with supply chain and logistics… We’re helping our customers fulfil excellence at scale.
09:57

OneRail’s successful Series B funding round in 2022, and the exciting changes they implemented with this initial investment to position themselves for growth.

12:37

How OneRail are building on that growth with $42 million of Series C funding, and an overview of the OneRail vision that this further investment will help propel them towards.

Venture capital for logistics and supply chain tech start ups has reduced by 90%. We just raised a Series C – a very difficult round under good circumstances – at a time when 90% of funding is gone. And there’s only one way to recognize that – the team.
18:32

OneRail’s new partnership with IBM Sterling® Order and Fulfillment Suite, and how it aligns with Bill’s vision for creating frictionless experiences.

We’re trying to remove friction. When we look at the pandemic, there were a lot of point solutions, solving little pieces of the problem. And now we’re seeing a lot of deprecation in some of those platforms, because they’re not solving enough of the bigger problems.
21:17

The customer benefits of the OneRail and IBM Sterling® collaboration.

The only way to build trust is repeatable success, and then you build a behavior, and then you build loyalty.
26:20

Why OneRail built their own fintech platform expansion for freight audit pay and claims, how it helps customers, and its pioneering place as the first solution in the market for this category.

31:49

The biggest challenges facing retailers and wholesalers in 2025.

Data siloes are what holds up optimization, but optimization is where the value is.
33:32

With those challenges in mind, where retailers and wholesalers need to focus, and what they need to prioritize, for the year ahead. “A decentralized, fully interoperable solution is absolutely the future.”

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