549: Detect Anomalies Before They Show Up As Cost, with Reveel and GOAT Group
This episode features Gabrielle Murabito, Senior Customer Experience Manager at Reveel, and Gloria Seckler, Director of Operations, Data, and Strategy at GOAT Group. Gabrielle draws on her supply chain background to explain how Reveel's platform helps customers optimize their shipping programs by providing automated insights. Gloria details how her team at the global sneaker marketplace GOAT Group uses Reveel's data to power internal forecasting models and optimize their carrier strategy. She provides a key example of how a specific alert from Reveel enabled her team to quickly solve a costly data issue with FedEx, highlighting the value of their partnership.
Today I’m joined by Reveel, an organization with over 16 years of parcel agreement management expertise, that has generated over $500 million in savings for their clients.
Reveel is the leading Parcel Shipping Intelligence™ Platform that enables companies to level the playing field with FedEx and UPS. Its unique technology enables shippers to break free of expensive parcel shipping consultants with an easy-to-use software app that brings transparency to the black box of carrier agreements.
Today Gabrielle Murabito, Senior Account Manager at Reveel, and Gloria Seckler, Director of Global Operations for Data and Strategy at GOAT Group, will be talking all about anomaly detection. We’ll be exploring what it means, why it matters, and the role of visibility. We’ll be talking about data, automation, and why “you don’t know what you don’t know.” And we’ll be highlighting the partnership that helped GOAT Group flag and resolve issues with Reveel’s capabilities to avoid big cost impacts.
Guest bios:
Gabriella Murabito, Senior Account Manager at Reveel. Gabrielle serves as the primary point of contact for customers, building strong relationships and guiding them throughout their journey—from onboarding and business reviews to uncovering new opportunities for optimization. Her focus is on driving long-term value, ensuring customer success, and supporting seamless renewals. Before joining Reveel, Gabrielle held a leadership role as a Supply Chain Manager for a major retail brand, where she specialized in network strategy, operational initiatives, and large-scale project execution. Her combined experience in supply chain and account management allows her to bridge strategic insight with hands-on partnership, helping clients achieve measurable results.
Gloria Seckler, Director of Global Operations Data and Strategy at GOAT Group. Gloria has nearly a decade of experience at the intersection of data and operational excellence. In her role, she oversees data architecture across fulfillment, logistics, and authentication. Gloria specializes in transforming raw operational data into the strategic roadmaps that drive global consistency and a seamless customer experience. She is a specialist in supply chain intelligence and an advocate for using data-driven visibility to solve complex logistics challenges.
An introduction to Gabrielle, her background and role at Reveel; and a reminder of who Reveel are, what they do, and their customer profile.
An introduction to Gloria, and GOAT Group.
What anomaly detection means in a shipping context.
Why anomaly detection is such a challenge, and the impact early anomaly detection could have for businesses.
The vast amounts of data involved in large volume shipping, why ‘you don’t know what you don’t know,’ and the importance of automation to identify problems early.
Real-world examples of hidden anomalies that could impact your business.
How Reveel capabilities help GOAT Group with anomaly detection.
A recent challenge GOAT experienced with FedEx packages, and exactly how that issue was identified.
The potential business impact if that FedEx issue wasn’t identified so quickly.
Whether a company could ever catch an anomaly like this without a solution like ‘Weekly Insights’ from Reveel.
How Reveel insights helped GOAT resolve the FedEx issue, and the importance of collaboration and feedback.
From identifying trends to asking the right questions, Gabrielle and Gloria’s advice for shippers who may not have access to the kind of data Reveel provides.
The big potential in AI for the future.
Resources & Links Mentioned
- Head over to Reveel’s website now to find out more and discover how they could help you too. You can also connect with Reveel and keep up to date with the latest over on LinkedIn, Facebook or Twitter, or you can connect with Gabrielle or Gloria on LinkedIn.
- If you enjoyed this episode and want to hear more from Reveel, check out:
- 528: Is Your Shipping Budget Ready? Survive the 2026 GRIs with Reveel and Paccurate
- 474: Leverage Data-Driven Optimization to Mitigate Tariffs, with Reveel
- 453: Driving Supply Chain Innovation with Reveel and Deposco
- 357: Leverage the Power of Shipping Intelligence, with Reveel
- Check out our other podcasts HERE.
