
290: Tomorrow’s Insights Delivered Today: Enabling Operational Automation
Caleb Nelson is the Chief Growth Officer at Sifted, a company he co-founded in 2017, which later merged with VeriShip in 2020. With deep experience in logistics, he explains how the market has shifted to favor carriers due to the e-commerce boom. Nelson advocates for shippers to use data-driven insights to manage carrier relationships and improve their operations. He shares how Sifted's automation tools, like Parcel Audit, help clients save hundreds of hours and recover significant revenue by identifying billing errors and service failures that would otherwise go unnoticed.

It’s episode three of our Sifted mini-series!
Last week in episode two, I was joined by Kevin Miller, VP of Data Insights at Sifted, to talk all about what simulation and modeling means; common misconceptions; the benefits of using simulation to make smart supply chain adjustments; and how predictive modeling has the potential to revolutionize your business’s sustainability goals.
And today in episode three, it is operational automation’s turn under the Sifted spotlight. I’m joined by Caleb Nelson, Chief Growth Officer, to dive into Sifted’s Parcel Audit solution for shippers; how it can identify and recover lost revenue; how the boom in ecommerce has impacted shippers; and the power of strategic automation.
The changing landscape of the industry over the last few years, and how the rise in ecommerce, accelerated by the pandemic, has shifted the entire market.
How this evolving market, at a time of business growth for Sifted, helped to shape products like Parcel Audit and the growth of operational automation.
A look at some of the main challenges faced by shippers in the current climate.
An overview of Sifted’s Parcel Audit for shippers – how it helps its customers, and how it uses automation to address key industry challenges.
A closer look at exactly how Parcel Audit works.
How automation, with Sifted’s Parcel Audit solution, can save shippers an incredible amount of time and resource.
How shippers can utilize Parcel Audit to gain refunds from FedEx and UPS, for late deliveries and pricing mistakes, and recover money they didn’t even know they had.
How Sifted’s Parcel Audit solution can also facilitate revenue recovery across invoices and contracts, helping shippers to become more proactive – both in optimizing their own operational decisions, but also in holding their carriers accountable for service failures.
The quick and easy integration and onboarding process for Sifted’s Parcel Audit solution.
The ideal client for Sifted’s Parcel Audit solution.
A case study, showing how Parcel Audit helped a key customer to save time and money through identifying refunds and expired contract areas, ultimately delivering much-needed peace of mind.
Caleb’s reflections on the power of utilizing well-chosen and strategic automation within supply chain to optimize, save costs and create efficiencies. “People want to make better, informed decisions when it comes to managing their companies transportation. Their time is best served identifying areas within the process that are not working.”
Resources & Links Mentioned
- Head over to Sifted’s website now to find out more and discover how they could help you too. You can also connect with Sifted and keep up to date with the latest over on LinkedIn, Twitter, Facebook and YouTube, or you can connect with Caleb on LinkedIn.
- If you enjoyed the show, don’t forget to check out episode one and episode two (LINK WHEN READY) of this fantastic mini-series.
- Check out our other podcasts HERE.
