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550: Discover The Blueprint For Your Autonomous Supply Chain, with FourKites

550: Discover The Blueprint For Your Autonomous Supply Chain, with FourKites

Jun 29, 2026

Jimmy Sebastian is the VP of AI Products at FourKites, bringing over 25 years of experience in building enterprise AI and analytics platforms. He specializes in "hybrid AI," which integrates various approaches like machine learning and generative AI to make data more actionable. Throughout the discussion, Jimmy emphasizes that while visibility is now standard, the true value lies in using agentic AI to automate execution and solve problems. At FourKites, he is focused on creating a digital workforce of persona-based AI agents that function as co-workers, helping to build trust, drive adoption, and ultimately enable autonomous, self-healing supply chains.

550: Discover The Blueprint For Your Autonomous Supply Chain, with FourKites

Today I’m joined by FourKites, a company that’s helping brands turn real-time visibility data into automated execution.

FourKites is the global leader in AI-driven supply chain transformation technologies, helping the world’s biggest brands and businesses turn data into action like never before.

Today Jimmy Sebastian, VP of AI Products at FourKites, joins me to talk all about the topic of the day – AI. We’re going to be exploring how visibility went from differentiator to table stakes, and why agentic AI is the missing layer. We’ll be talking about the problem with ‘AI-washing,’ and why autonomy is a spectrum. And we’ll be sharing the simple steps you need to take to get started and how to measure scalable success.

Guest bio:

Jimmy Sebastian is VP of AI Products at FourKites, where he’s building a Digital Workforce of AI agents that augment supply chain operations—turning thousands of manual tasks into intelligent, automated workflows that scale across global supply chains. With 25+ years building enterprise AI/ML platforms and B2B SaaS products, including hybrid AI systems that combine machine learning, neuro-symbolic reasoning, and generative AI, Jimmy brings deep expertise in creating AI that’s not just powerful, but explainable, secure, and enterprise-ready. He’s charting a path from specialized agents toward autonomous supply chain operations—AI systems that think, act, and improve continuously.

 

02:57

An introduction to Jimmy, his background, and role at FourKites.

I care about AI that’s not just powerful, but explainable, secure, and enterprise-ready.
04:38

An overview of FourKites, their evolution, the three layers that make up their offering, and the customers they serve.

07:28

How visibility has evolved from differentiator to table stakes, what that means for businesses, and how agentic AI is helping to bridge the gap.

10 years ago, knowing where your truck was was a great competitive advantage. Today, everybody has that… The problem we see now is that companies are information rich, but action poor… Visibility tells you there’s a problem, but it doesn’t fix it.
09:46

The difference between an AI agent and a chatbot.

It’s almost like a team mate that gets the job done.
12:18

The impact ‘AI-washing’ is having on leaders and teams, how to avoid getting stuck in ‘pilot purgatory,’ and how companies can cut through the noise.

Slapping AI on everything breeds skepticism, teams get burned by pilots and once burned, twice shy.
17:14

Finding the balance for governance – understanding areas that need to be tightly controlled versus kept loose enough for innovation.

19:33

An overview of persona-based AI agents and how they’re different, why they’re a good fit for supply chain, and how they can help drive adoption.

Some organizations have gone the route of building one giant monolithic AI brain – we’ve built a team.
23:22

What AI agent autonomy really means, and finding the right balance between independence and control.

We need agents to be autonomous because that’s ultimately where the value is… but it has to be under controlled conditions. It’s not all or nothing. It’s a dial, not a switch.
25:38

The best practices for developing that correct level of autonomy, and red flags to look out for if organizations aren’t seeing the right results with AI agent autonomy.

It needs to be actively managed.
30:20

How organizations can find the balance between people and technology, and what change management and AI trust-building should look like.

33:06

How teams can get started with AI agents, the best workflows to test first – and why you don’t need perfect data to start.

35:18

What success should look like, and how organizations can think about measuring it, in the short and long term.

37:52

From self-healing supply chains to shifting human responsibilities, the future developments we can expect in supply chain AI.  

Resources & Links Mentioned

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