In this episode of the #LetsTalkSupplyChain Podcast, we discuss:
[02.35] An introduction to Kendra and her company, Allstates WorldCargo.
[03.40] Kendra’s education and how her marriage to her high school sweetheart impacted her career path.
“I wanted to get my business finance degree, but I was adamant that I was not taking one more accounting class – so I switched to marketing!”
[05.47] How a family connection led Kendra to Consolidated Freightways, and why she stayed for 12 years.
“Nobody wakes up and says ‘I want to be in logistics.’ I wanted to be a dentist!”
[09.10] Kendra’s experience as a woman, building a career in logistics, in the 90’s.
“I found the men to be mostly supportive. Consolidated Freightways were great at allowing women to have the same opportunities, but there were less of us – a lot of women didn’t show interest in our industry back then. And nor would I, had the opportunity not have presented itself.”
[11.29] Why Kendra always wanted to make a difference, what she’s learned about leadership, and her advice for others.
[14.34] Kendra’s growth at Allstates WorldCargo, her focus on stepping into the President and CEO role in 2020, and her biggest highlights along the way.
[17.28] What Kendra is focused on for 2026, and why it’s so important to block out industry noise and keep your finger on the pulse of your own business if you want to achieve success.
[19.56] Kendra’s experience on the Board of Directors at The Airforwarders Association, the impact she wants to make, and why industry collaboration is so important.
“You have to get back to your industry. If I have knowledge and can bring value, it’s my responsibility to share it. You foster relationships – a lot of my competitors are on the board, but it’s a friendly environment.”
[22.45] Getting more women on industry stages and why pushing yourself to take opportunities, even if you’re uncomfortable, is key in paving the way for others.
“You have to say yes, you have to have a voice. If you don’t, it’s never going to change.”
[26.01] Why sharing stories is crucial to inspiring others and bringing women into the industry.
“Starting as a customer service representative working nights, filing bills of lading and delivery receipts, to president and CEO – that’s quite a journey.”
[28.22] What being an industry trailblazer means to Kendra.
[29.42] The future for Kendra.
Plus, Kendra Tanner tells us all about her career journey; what she's learned about leadership; making an impact on boards and conference stages; & inspiring women.
So tell us in the comments below, How has resiliance looked for you at different stage of your professional life.
➡️ Follow along for more discussions in the #SupplyChainIndustry!
⮕ Want to connect with Kendra Tanner? https://www.linkedin.com/in/kendratanner/
⮕ For more on Supply and Demand Chain, visit https://www.sdcexec.com/
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Sarah’s LinkedIn: https://bit.ly/3wDjZcW
Thoughts and Coffee: https://bit.ly/3ya9Ll6
Action Items with Dyci Sfregola: https://bit.ly/3JYsJzQ
No Bullshipping with Hope White: https://bit.ly/3IqJIKA
LogTech Live with Eric Johnson: https://bit.ly/3su34Jr
LTSC Asiapac: https://bit.ly/3bWAPtL
Blended (Diversity and Inclusion) Podcast: https://bit.ly/3oeciWN
Women In Supply Chain™ Podcast: https://bit.ly/31Fbsum
Women In Supply Chain™ Blog: https://bit.ly/3c1sxAQ
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![In this episode of the #LetsTalkSupplyChain Podcast, we discuss:[02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT.[05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career.“Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.”[07.55] Why Jennie moved from PR to digital marketing, her passion for tracking and measuring results, and what she loves about agency life.[11.46] How Jennie came to understand the importance of logistics, and how it impacts the consumer.“It’s impactful – this industry makes the world go round. If we’re not optimizing movement or getting just in time shipments, our shelves are empty and our costs are higher.”[12.40] What marketing looks like for supply chain right now, the importance of personal branding, and the biggest changes happening in supply chain marketing, from video to AI.“People don’t connect with brands – they connect with people.”[17.31] Why organizations need to start thinking about marketing as a revenue driver not a cost center, and why it’s crucial to understand your goals and KPIs.[19.40] Why it’s so important to break down industry siloes to bring all areas of the community together, and how Jennie is keeping those conversations going through FR8MVMT.[22.34] The new businesses Jennie has in development and how she achieves her version of balance.“I do the things that light me up!”[26.49] How Jennie’s experience as a veteran informs her leadership and gave her the confidence to succeed.“I learned to earn my spot… So, going into my career, I never feared that I was a meek woman that can’t talk – I own it.”[28.46] The increasing number of Women In Supply Chain™, and how we can bring more women into the industry.[30.38] What winning an industry trailblazer award means to Jennie.“It means that I’m doing something meaningful.”[31.09] The future for Jennie.So tell us in the comments below: What does an authentic personal brand in the supply chain space looks like to you?➡️ Follow along for more discussions in the #SupplyChainIndustry!⮕ Want to connect with Jennie Malafarina? https://www.facebook.com/jennie.ford.10⮕ For more on Supply and Demand Chain, visit https://www.sdcexec.com/
_______________________________________________________
Subscribe to Let’s Talk Supply Chain (LTSC): https://bit.ly/31Urilf
Work with Sarah Barnes-Humphrey: https://bit.ly/3obGNfU
Shop Supply Chain Merch: https://bit.ly/3ksInsH
LTSC Website: https://bit.ly/3bXc28M
LTSC LinkedIn: https://bit.ly/31PsdmS
LTSC Facebook: https://bit.ly/3wDtTLp
LTSC TikTok: https://bit.ly/3GOtDyv
LTSC Instagram: https://bit.ly/3dxuTrJ
LTSC Blog: https://bit.ly/3naZHV7
LTSC Clubhouse: https://bit.ly/3rNG3RJ
Sarah’s Facebook: https://bit.ly/2YCAidm
Sarah’s LinkedIn: https://bit.ly/3wDjZcW
Thoughts and Coffee: https://bit.ly/3ya9Ll6
Action Items with Dyci Sfregola: https://bit.ly/3JYsJzQ
No Bullshipping with Hope White: https://bit.ly/3IqJIKA
LogTech Live with Eric Johnson: https://bit.ly/3su34Jr
LTSC Asiapac: https://bit.ly/3bWAPtL
Blended (Diversity and Inclusion) Podcast: https://bit.ly/3oeciWN
Women In Supply Chain™ Podcast: https://bit.ly/31Fbsum
Women In Supply Chain™ Blog: https://bit.ly/3c1sxAQ
#SupplyChain #SupplyChainManagement #SCM #LogisticsManagement # # #](data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAwIDAnPjwvc3ZnPg== "LTSC Youtube 1")