Today I’m joined by Circle K Pro, an organization that is designed with your business in mind.
Circle K Pro is a business fuel card solution, for fleets of all sizes, that makes everyday management easy and reduces overall company transportation costs. With over 6,000 company owned-and-operated Circle K locations across the US, they have a dedicated network of business fueling experts ready to support you, whether it’s along the route or in the office.
Today, Rob Norlander, Head of B2B Commercial Sales for North America at Circle K Pro, will be talking all about Circle K Pro and what they do, the difference between a fleet card and a credit card and how to decide what’s best for you, the biggest challenges impacting the industry right now, and how Circle K Pro can save you money from day one.
Guest bio:
Rob Nordlander is the Head of B2B Commercial at Circle K, where he drives growth and innovation across fuel, fleet, and mobility solutions for customers of all sizes and industries. With experience spanning upstream and downstream oil and gas, Rob has held roles in warehousing, operations, service, sales, and leadership, giving him a 360° view of business and customer needs. A University of Houston graduate with a Bachelor’s in Business Management, Rob is a father of five, a sports enthusiast, and a passionate advocate for people, leadership, learning, adoption, and connection. He’s known for his energy, empathy, and ability to build high-performing teams that deliver real impact.
IN THIS EPISODE WE DISCUSS:
[04.12] Rob and his career journey, and how Circle K has evolved over the past 60 years.
“What drives the business is a focus on the customer… Our mission is to make their lives easier every day.”
[08.09] Circle K Pro’s unique view of the industry and the biggest challenges they see, from cost to efficiency.
“Businesses are under pressure to do more with less… They’re having trouble with keeping costs in check and making sure their employees are taken care of. Fuel is one of the largest variables for fleets and how they manage that, and try to keep it as low as possible, is more important than ever.”
[11.55] An overview of the Circle K Pro fleet card and how it works.
[14.08] How the Circle K Pro fleet card differs from a traditional business credit card, and how businesses should decide what’s right for them.
“With a traditional credit card, all you see is that fuel cost. But if you want to know more and want to optimize your business, a fleet card helps you to have more visibility.”
[17.47] Circle K Pro’s two different fleet card options, the difference, and how businesses should decide which to choose.
[19.17] Why looking after drivers is so important to Circle K Pro, and the fleet card benefits specifically for them.
“A driver can benefit personally from their decisions professionally… We can sign up a company, but it’s the driver that makes the choice every day to fuel with us, and we don’t take that for granted.”
[20.49] The business benefits of utilizing a Circle K Pro fleet card.
[22.28] From real-time transaction monitoring to alerts, the types of reporting businesses can access with Circle K Pro, and what they can do with that data.
[25.27] The ideal client for Circle K Pro.
[27.08] How Circle K Pro customers can save between 5% to 15% on fuel costs, whilst reducing their administrative time, consolidating bills, lowering fraud, and boosting driver satisfaction.
“The controls limit variability – and variability is what costs money.”
[29.42] What Circle K Pro are excited about as we head into the second half of 2025.
[32.21] Circle K Pro’s special offer for Let’s Talk Supply Chain customers.
RESOURCES AND LINKS MENTIONED:
Head over to Circle K Pro’s website to find out more and discover how they could help you too. You can also connect with Circle K Pro and keep up to date with the latest over on LinkedIn, Facebook, TikTok, Instagram, or X (Twitter), or you can connect with Rob on LinkedIn.
If you enjoyed this episode and want to hear more about trucking, check out 467: Put The Pedal To The Metal with Hassle-Free Rentals & Leasing, with Premier Trailer Leasing, 431: Fleet Logistics Made Easy, with TSG Fleet or 429: Women In Supply Chain™, Kameel Gaines.
Check out our other podcasts HERE.
