Krenar Komoni talks about Tive; understanding the condition, as well as location, of shipments; sustainability; and why every shipment matters.

409: Achieve End-to-End Visibility, Tracking and Monitoring For Your Shipments, with Tive

Today I’m joined by global leader in real-time supply chain visibility solutions, Tive.

Tive provides real-time, end-to-end visibility into the location and condition of shipments around the globe, helping logistics teams reduce risk, operate more efficiently, and improve on-time, in-full deliveries. Utilized by more than 500 global shippers, logistics service providers, and retailers, Tive truly believes that every shipment matters.

Today, Krenar Komoni, Founder and CEO at Tive, will be talking all about Tive and what they do; why it’s just as important to know what condition your shipments are in, as exactly where they are; weaving sustainability into all elements of business; and exactly why how we ship matters so much.

Guest bio:

Krenar Komoni has developed breakthrough ideas in data analytics, logistics, and electronics design for nearly 20 years. As an innovator and market leader, he has successfully developed and led cross-functional teams while enhancing business performance in sales, finance, supply chain logistics, distribution, and manufacturing. Most recently, Krenar founded Tive, the global leader in real-time, end-to-end visibility solutions, and serves in the CEO role. Previously, Krenar worked at BitWave Semiconductor, developing the world’s first software-defined radio (SDR), Eta Devices, an MIT-based startup developing highly efficient cellular base stations, and has provided consulting services for various Fortune 500 companies on chip and system-level wireless design.




[07.19] Krenar’s education, his passion for start-ups, and the career journey that led him from space stations, chips and wireless to founding Tive.

“I’ve always worked for start-ups since I was a kid… I fell in love with this idea that you can build something out of nothing.”

[12.13] An overview of Tive – who they are, what they do, and how they help their customers.

“We make sure our customers have the least amount of shipping problems as they can!”

[13.42] The ideal client for Tive.

[18.08] From theft to compliance, the biggest logistics challenges currently faced by Tive customers.

“Theft is huge right now in the market… just with one company, every week we’re catching two or three events.”

[20.57] Visibility – what it means to Tive, and why it’s so important that we recognize its value and translate that into effective supply chain strategies, processes, and tools.

“Better quality conversations build a better quality of supply chain.”

[24.31] A closer look at Tive trackers, the technology, and what sets them apart from the competition.

“We’ve really built them purposefully for supply chain and logistics – and for the people who use this every single day. We’ve built a device, at the right cost, with the right features and right outputs that customers want.”

[26.51] Why Tive have coined the phrase ‘ground truth’ and what it means to them, and to customers.

[28.14] A closer look at Tive tags; how clients can use them to monitor what’s happening to their product as it moves through its journey; and why it’s just as important to know what condition your shipments are in, as exactly where they are.

[31.08] Tive’s ‘every shipment matters’ motto, and the impact the industry could make if every organization and professional truly honored that motto.

“In order to make supply chain, and the whole planet, more efficient, you have to live by it – every single shipment matters. If we take care of every shipment the way we do high-value ones… if every shipment got the care it deserves, we’d be in much better shape.”

[33.44] The importance of sustainability, and how Tive weaves it through everything they do, creating products that are better for the environment, and better for their customers.

“Our non-lithium trackers are much better for the environment… and you don’t have to use a ‘dangerous goods’ sticker. So, you have sustainability, plus a better customer experience.”

[37.37] Two case studies showing how Tive trackers helped highlight a mistake with temperature-controlled cargo, saving a half-million-dollar shipment, and located a missing million dollar shipment.

[43.25] The future for Tive, and the industry.

“Customers are realizing that, to get 100% visibility and really understand their supply chains, they have to start embracing IoT.”




Head over to Tive’s website now to find out more, download their FREE State of Visibility 2024 report, and discover how they could help you too. You can also connect with Tive and keep up to date with the latest over on LinkedIn, YouTube and X (Twitter), or you can connect with Krenar on LinkedIn.

If you want to hear more from Tive, they were first on the show way back in 2020! Check out what’s changed by listening to Episode 131: Forget Surprises! In Transit Visibility Is Here.

Check out our other podcasts HERE.

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