
394: Be Agile, Decrease Costs, and Improve Supply Chain Accuracy, with Osa Commerce
The podcast features Yifat Baror and Padhu Raman from Osa Commerce. Yifat brings 20 years of experience in retail and e-commerce, offering firsthand insight into supply chain pain points. Padhu, co-founder and CEO, has a 25-year background in both e-commerce technology and operations, allowing him to bridge the gap between technical solutions and real-world problems. They argue that the key to overcoming supply chain chaos is their "three C's" framework: connectivity, communication, and collaboration, all unified by AI. They stress that without breaking down data silos and ensuring data quality, companies cannot achieve true visibility or leverage predictive technologies effectively.

Today I’m joined by Osa Commerce, an innovative technology company that is on a mission to tackle data chaos.
Osa specializes in connecting, unifying, and automating commerce operations for retailers, logistics providers, and their customers. With their advanced AI-powered Collaborative Visibility Platform and intelligent decision-making capabilities, Osa power supply chains to sell wherever their customers are, so they can focus on scalable growth – and be one step ahead.
Today Yifat Baror, co-founder and Chief Growth Officer, and Padhu Raman, co-founder and CEO at Osa, join me to talk all about AI and data, and how to harness them to help your organization put a stop to supply chain chaos. We’re going to dive into the big challenges when it comes to data and AI; the three “C’s” and how important they are in overcoming those challenges; and why brands need to move from a reactive to a proactive approach to their supply chains.
An introduction to Yifat and Padhu, their backgrounds, and the experience they bring to Osa.
An introduction to Osa Commerce, what they do, and how they help their customers.
Why so many organizations are still struggling to achieve visibility over their supply chains.
Why supply chain organizations are allegedly spending 3.1 trillion dollars on bad data, and how Osa is tackling those challenges by creating collaborative and connected environments for their clients.
From the difference between proprietary and third-party data to accuracy, the biggest challenges with AI right now.
The importance of connectivity, and why so many organizations don’t understand that it’s actually their first step to success.
The current concerns around cybersecurity and organizations having too many systems at play, and how brands can tackle those issues by improving integrations and controlling visibility.
What communication means to Osa, and its role as one of the all-important “three C’s.”
The importance of collaboration, and how technology can help to ensure success.
How AI connects the “three C’s” – connectivity, communication, and collaboration – and drives success.
The current challenges within e-commerce, where collaborative visibility fits in, and how it can help solve key issues around demand forecasting, last mile, and inventory.
A case study showing how Osa helped a large furniture retailer with real-time tracking across the product journey, reducing cost, increasing revenue and ultimately improving the customer experience by 65%.
From efficiency to resilience, what organizations should be thinking about in 2024.
The future for Osa.
Resources & Links Mentioned
- Head over to Osa Commerce’s website now to find out more and discover how they could help you too. You can also connect with Osa and keep up to date with the latest over on LinkedIn, YouTube, Instagram, Facebook, or X (Twitter) or you can connect with Yifat or Padhu on LinkedIn.
- If you enjoyed this episode and want to hear more about Osa Commerce, check out 354: Stop Supply Chain Chaos and Get One Step Ahead, with Osa Commerce, in which Yifat talks all about her career journey; why she founded Osa and what they do; how e-commerce is changing the industry; combining the power of collaboration and visibility for big results; and tackling data chaos in supply chain.
- Check out our other podcasts HERE.
