354: Stop Supply Chain Chaos and Get One Step Ahead, with Osa Commerce

Today I’m joined by Osa Commerce, an innovative software provider that is on a mission to tackle data chaos in the supply chain.

Osa specialize in connecting, unifying, and automating commerce operations for retailers, logistics providers and their customers. With its advanced AI-powered collaborative visibility platform and intelligent decision-making capabilities, Osa powers supply chains to sell wherever their customers are, so they can focus on scalable growth – and be one step ahead.

Today Yifat Baror, Co-founder and Chief Growth Officer at Osa Commerce, joins me to talk all about her career journey; why she founded Osa and what they do; how e-commerce is changing the industry; combining the power of collaboration and visibility for big results; and tackling data chaos in supply chain.

Guest bio:

With nearly two decades of experience in the e-commerce industry, I have a proven track record of driving global growth for omnichannel retail businesses. Throughout my career, I have successfully led GTM strategies, built strong brands, and managed high-growth teams. Prior to my current role, I founded and managed a multi-million-dollar retail business that distributed contemporary brands internationally. This hands-on experience has provided me with a deep understanding of the challenges and opportunities that come with scaling a business across borders. Awarded the SDCE Executive’s 2022 Women In Supply Chain™ award, which reflects my commitment to excellence and my dedication to empowering women in the industry.




[04.55] Yifat’s entrepreneurial journey and why she co-founded Osa.

“We thought, ‘how can we support brands and retailers that can’t access the technologies of the Walmart’s and Target’s of the world?’… We were trying different things, and understanding that visibility was such a crucial part of supply chain.”

[08.40] The current landscape of e-commerce, and how it has changed over the past few years.

“The customer is demanding much more, they want everything fast!… That’s driving what companies are doing to be closer to the customer.”

[10.14] An overview of Osa – who they are, what they do and how they help their customers.

“For many years, brands focused on the front end and how they’re telling the story… but we always say that the brand story is the product journey.”

[11.53] The ideal client for Osa.

[13.48] A closer look at the Osa platform, and the different ways that customers can engage with it.   

[15.18] From data-driven decision-making to risk management, how Osa are using AI to deliver big benefits for their clients.

[16.55] A case study detailing how Osa helped a key client to achieve connectivity, helping them to access new markets quickly and efficiently, reduce their logistics costs by 15% and increase revenue by 20%.

[20.03] The current challenges when it comes to data, and why Osa’s mission is to tackle data chaos in the supply chain.

“For scaling brands, suddenly they’re connected to a bunch of new marketplaces, they want to be cohesive in the way they’re telling the story, but the data is overwhelming.”

[21.44] Osa’s vision for the future of data, and how they’re innovating to make that vision a reality.

[23.12] What onboarding and integration looks like with Osa.

“Change management is costly, it’s a risk – so being tech agnostic is giving us that added value where we’re a layer that they can utilize on top of other technologies.”

[25.05] The risk that comes alongside data integration and digitization, the importance of cybersecurity, and what supply chain professionals need to think about when they’re driving digital transformation projects.

“It’s really important, when companies are selecting technologies, to really understand ‘who are the people behind it?’”

[29.00] The importance of staying one step ahead, and how Osa are helping their clients to achieve a competitive advantage.

[31.25] The future for Osa.




Head over to Osa Commerce’s website now to find out more and discover how they could help you too. You can also connect with Osa and keep up to date with the latest over on LinkedIn, Facebook, Twitter, or YouTube, or you can connect with Yifat on LinkedIn.

If you enjoyed this episode, and want to find out more about the e-commerce space, why not check out episode 332: Make Fulfilment Easy and Sustainable, with Renewal Logistics or read our blog: The Future of Retailing—and Why E-commerce’s Rise isn’t Unstoppable.

Check out our other podcasts HERE.

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