Rik Walters tells us all about GoFreight; visibility, and its impact on margins; creating memorable customer experiences; and leveling the playing field for SMBs.

351: Transform Your Freight Forwarding Business, with GoFreight

Today I’m joined by GoFreight, an all-in-one software provider that is on a mission to build a global company that is customer-obsessed, values innovation in technology, and solves problems with deep empathy and brilliant simplicity.

GoFreight is a customer-first SaaS company that is revolutionizing the logistics and supply chain industry. Passionate about providing best-in-class solutions and customer service, GoFreight consolidates the complexities of running a freight forwarding business from quotation to shipment booking, forwarding operation, security filing, visibility, customer-facing applications, billing, accounting, finance, and processing payments – all onto a single platform.

Today Rik Walters, VP of Marketing at GoFreight, joins me to talk all about GoFreight and what they do; visibility, and its impact on margins; creating memorable customer experiences; and why leveling the playing field for small and medium-sized businesses is key to the future of the industry.

Guest bio:

Rik is an entrepreneurial SaaS technology executive with a strong track record of building early-stage companies into market leaders. With over 20 years of start-up experience, he excels in developing business and go-to-market strategies, leading high-performing teams, securing key partnerships and customers, driving sales-focused marketing, and raising capital from seed to growth stages.




[07.34] An overview of GoFreight – who they are, what they do, and how they help their customers.

“We provide a comprehensive software solution for freight forwarders, and our mission is to help these businesses save costs, streamline and optimize and their operations and, as a result, increase efficiency and profitability.”

[09.05] The ideal client for GoFreight.

“Where we find the ideal fit, is those that are tired of having filing cabinets and drawers full of paperwork! They’re really trying to make that transition to become comprehensive and scalable, and they want a system to reduce costs and streamline their business.”

[10.43] How GoFreight was founded with small and medium-sized businesses in mind, and why it’s so important to empower smaller brands to make it easier to start, run and grow businesses.

“We level the playing field… It allows smaller businesses to start, run and grow their operations more efficiently, it fosters competition and encourages innovation, and it contributes to a more diverse and dynamic industry.”

[14.47] A closer look at GoFreight’s freight forwarding management software, and the key customer benefits.

“By streamlining those operations, it allows businesses to have scalability and growth. We’ve seen some of our smaller customers start hiring people, start doing more business, because they have the increased capabilities to grow – which then gives them a competitive advantage.”

[19.03] GoFreight’s container tracking system, the visibility it brings for its customers and customers’ customers, and the impact of that visibility at a business level.

“One of the biggest pain points is our customers’ customers. That visibility is one of the largest pain points when it comes to trust.”

[22.52] The impact of demurrage, detention, and per diem fines on squeezed margins, and how GoFreight can help reduce fines and maximize this area of opportunity.

“Addressing that decreasing gross margin in post-pandemic times is top of mind for us… in the last year, we’ve seen an average saving of at least 32% on fines per shipment.”

[24.57] Why GoFreight values ‘customer obsession’ and ‘customer trust’, why focusing on customer experience is so important, and what success can look like when businesses have a genuinely customer-centric approach.

“A customer-first approach means consistent communication with your customers, listening and not reacting, but responding.”

[27.42] What freight forwarders should be thinking about and the strategies should they be adopting, to bolster their supply chain management, as we enter the second half of 2023.

[29.13] What onboarding and integration look like with GoFreight.

“The team have done so much work to make this as easy as possible for those folks that are frustrated with digital.”

[32.12] A case study showing how GoFreight helped a key client to move away from a system that wasn’t working, helping them save time and money, and improve efficiency.

[34.59] The future for GoFreight.




Head over to GoFreight’s website now to find out more and discover how they could help you too. You can also connect with GoFreight and keep up to date with the latest over on LinkedIn, Facebook or YouTube, or you can connect with Rik on LinkedIn.

If you enjoyed this episode, why not check out 320: Going Inside The Mind of Anthony Miller, or read 4 Changes Freight Brokers Must Make to Remain Competitive.

Check out our other podcasts HERE.


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