Christa Hinkel On How to Rise Up the Supply Chain Ranks

Women In Supply Chain™ leadership are stepping up at a time when constant disruptions have become the new normal. The old playbooks just aren’t cutting it anymore, and these leaders are bringing the fresh thinking and adaptable mindset companies need to keep moving forward. Their different backgrounds and lived experiences are helping teams see problems from new angles, respond faster, and build supply chains that aren’t thrown off course every time the world shifts—which, lately, seems like every week.

At the same time, consumers have never been more tuned in to where their products come from. Social media, nonstop news, and a growing wave of sustainability content mean people are asking tougher questions about sourcing, carbon footprints, and how workers are treated. Women leading supply chain teams are leaning directly into that pressure, championing greater transparency and pushing for responsible sourcing and production practices that meet these rising expectations without slowing businesses down.

They’re not just helping organizations “keep the lights on”—they’re helping them thrive in a landscape where trust and accountability matter more than ever. By prioritizing open communication, embracing innovation, and making values-driven decisions, Women In Supply Chain™ leadership are shaping operations that are both resilient and responsible. Their approach is helping brands stay competitive, earn consumer trust, and build supply chains that are prepared for whatever comes next.

At Let’s Talk Supply Chain, our Women In Supply Chain™ series is more than a call to action; it’s a movement. Because women and their presence in the supply chain are growing—and so is our influence. Our Let’s Talk Supply Chain Women In Supply Chain™ program, blog, and podcast series showcase the importance of greater gender representation. And this month’s highlighted leader continues to pass it on, sharing her experience with women across various networking groups.

This month, we are honored to feature Christa Hinkel, a logistics leader focused on delivering business value through system integrations. Christa is the Chief of Staff for Chain.io, a supply chain management platform. She boasts a decades-long career in logistics, an MBA in International Marketing from Saint Joseph’s University’s Erivan K. Haub School of Business, and a bachelor’s in International Relations from the University of Delaware.