Today I’m joined by a company that is on a mission to transform how logistics service providers run their business – Reform.
Reform is an AI-powered workflow automation platform built for logistics, allowing you to automate freight operations from quote to cash, manage exceptions, and view your data across all connected systems. Reform believe that building something extraordinary can change industries and drive meaningful impact.
Today Omar Abuhashish, co-founder and CEO at Reform, will be talking all about Reform and what they do; creating capacity for growth without increasing operational overheads; why AI isn’t just a tool; and redefining what’s possible in supply chain.
Guest bio:
Omar is the co-founder and CEO of Reform, an AI-first company on a mission to transform how freight operations work. He holds degrees in Computer Science and Mechanical and Aerospace Engineering from New York University. Prior to Reform, he led product and engineering initiatives at another YC startup valued at $1.3B, helping unlock $3M+ in revenue within the first 6 months of joining. Prior to that, he was the founding software engineer at Altan Insights, a company focused on the aggregation and quantitative analysis of data for the $500M fractional asset market. Building on these experiences and driven by his interest in global transportation networks, Omar began consulting for freight forwarders and custom brokers, developing AI-powered data solutions to optimize their operations. This work laid the foundation for Reform. Backed by Y Combinator and other leading investors in San Francisco, Reform serves a growing customer base across North America, LATAM, and Europe.
IN THIS EPISODE WE DISCUSS:
[04.23] Omar’s background and his journey of discovery in supply chain.
“I’m a builder at heart, and I love solving very challenging problems. I went to school and studied the hardware AND the software to see what’s possible and what solutions I can build.”
“I really wanted to go after a foundational industry with a lot of room for improvement, but at the forefront of innovation, where there’s room for opportunity and challenges that can be solved with the best technologies.”
[07.28] The big challenges Omar saw as he became increasingly interested in global transportation networks, and how they led him to establish Reform.
“I really noticed how operationally intensive a lot of the workflows are. There a lot of people doing the same job, the data is siloed, things are living on paper… I just felt there was a clear way to improve all of this.”
[11.21] An overview of Reform – who they are, what they do, and how they help their customers.
[14.29] The ideal client for Reform, and why they’re putting a focus on duty drawback providers, having helped one provider reduce process time on a project from 450 hours to 40 minutes.
[19.13] Reform’s vision for AI in supply chain, why it isn’t just a tool to help businesses reach a goal, and how it’s going to transform how both businesses and the industry operate in the coming years.
“Customers deserve much quicker turnaround times, companies deserve higher margins, higher revenues per employee, and employees actually doing what they’re best at.”
[23.34] How Reform’s AI-first platform can help customers automate up to 90% of their manual freight operations.
“Manual flows, looking at a stack of paper, sifting through them, entering data – that’s the first step. The second step is actually synthesizing the data and doing some manipulation and reasoning, before it’s placed in the system. The third is to start taking action.”
[28.00] Some of the key features within Reform’s workflow automation platform, what teams can do with it, and the different sets of teams that can use the platform.
“One of the biggest challenges outside of the manual work is that, even when the work is done, there’s still no visibility, both internally and to the customer. It’s super important to actually make sense of that data.”
[30.09] How Reform can help customers navigate complexity in the midst of disruption and manage exceptions.
[33.34] The impact Reform can have at a business level and, with its mission to transform how freight moves, the impact it will also have on the industry.
[36.02] A case study detailing how Reform helped a mid-size freight forwarder automate manual processes, saving approximately 1500 hours per month, optimizing processes, and allowing them to scale without adding more headcount.
[40.25] Reform’s special offer for Let’s Talk Supply Chain customers.
RESOURCES AND LINKS MENTIONED:
Head over to Reform’s website to find out more and discover how they could help you too. You can also connect with Reform and keep up to date with the latest over on LinkedIn or X (Twitter), or you can connect with Omar on LinkedIn.
Check out our other podcasts HERE.
