Marketing Leader Stacy Kirincic on Dominating Male-Dominated Industries like Supply Chain
Hurricane season is always deeply volatile for supply chains, and this year it’s extreme. Recently, hurricane Beryl barreled through Texas leaving millions in the dark, shaking up lives, and driving $32B in federal storm damage expenses. The same storm left thousands of homes in Jamaica without electricity after the country was slammed by twelve hours of heavy rain. The category-four storm weakened to a category-two before pounding the Mexican coast with six inches of rain.
According to the National Oceanic and Atmospheric Administration (NOAA), 2024 is set to be a record-breaking hurricane season for the Atlantic region. Hurricanes have already rocked communities and supply chains around the world, and we’re just getting started with the season typically running from June 1st to November 30th—peaking in late August and September. And we’re just getting started.
A tumultuous hurricane season is hallmarked by supply chain disruptions. In 2021 Hurricane Ida crippled the world’s largest petrochemical production plant in Texas—halting it to a perpetual standstill. The outage led to resin and plastic shortages, including PVC, and impacted a wide range of products consumers use every day: plastic packaging, bottles, toys… the list is endless. And in 2017, Hurricane Harvey sparked a week-long closure of multiple Gulf Coast ports, including the Port of Houston. Three of Houston’s major terminals were obstructed and freight carriers battled heavy congestion with flooded roadways and a driver shortage.
According to scientists, while climate change isn’t fueling more hurricanes, it is making storms devastatingly more destructive. According to the IPCC, a higher proportion of tropical cyclones globally are rising to category-three and above—topping average wind speeds. Meanwhile, global ports are already congested and the latest storms in the U.S. are disrupting a main gateway for energy commodities and their byproducts.
These ongoing climate challenges require diversity in thought and in the workforce, specifically where it hits the hardest, in supply chain. We already know that organizations employing more women in leadership surpass competitors, so closing the gender gap isn’t just good for the world economy and planet, it’s great for business.
Let’s Talk Supply Chain’s Women In Supply Chain™ program, and our blog and podcast series reinforce the importance of investing in gender diversity including female leaders and our nonbinary counterparts. We hope our Women In Supply Chain™ blog series motivates others to obliterate traditional gender barriers for a profound personal and professional impact.
We’re proud to feature Stacy Kirincic this month. Stacy is the Marketing AVP at Direct Chassis Link Inc. (DCLI) where she moved her career into supply chain almost eight years ago. She is a recognized marketing leader with nearly three decades of experience, largely in strategic, management roles. Stacy has a history of making a meaningful impact at her employers with a constant focus on KPIs and a deep knowledge of M&A. Stacy boasts both a Marketing Strategy MBA and a Technology MBA from the Northwestern University Kellogg School of Management. She achieved her bachelor’s in marketing from Northern Illinois University. Stacy is certified in Sustainable Marketing and Challenger Fundamentals – Core Sales Skills.
About the Author
Naomi Sylvian is a content marketing leader with more than 17 years of experience, and the editor of Let’s Talk Supply Chain™’s Women In Supply Chain™ series. Her works have appeared on Forbes, Mashable, Business Insider, The Muse, and Yahoo, and have been mentioned by The New York Times Online. Naomi mentors at-risk teens to fight recidivism and contribute on a local level, working with the Arizona Department of Juvenile Corrections. Subscribe to her LinkedIn newsletter, The Chain Explained, for all things Supply Chain broken down with as many pop-culture references as possible, or view her marketing portfolio online.
