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551: Make Shipping and Shopping Work Better For Everybody, with Veho

551: Make Shipping and Shopping Work Better For Everybody, with Veho

Jul 06, 2026

Ita Zur is the CEO and co-founder of Veho, a next-generation delivery platform. He brings a uniquely diverse background to the supply chain industry, having served as an air traffic controller in the Israeli Air Force, a law clerk, and a brand manager at Procter and Gamble. Zur founded Veho based on his personal frustrations with e-commerce delivery, identifying the package's arrival as the critical, yet often neglected, 'moment of truth' for brands. He advocates for a customer-obsessed approach, building technology and operations from the customer's perspective backward to create value and drive brand loyalty in an industry dominated by the 'Amazon effect'.

551: Make Shipping and Shopping Work Better For Everybody, with Veho

Today I’m joined by Veho, one of America’s largest delivery platforms serving 150 million Americans across 74 markets – and growing.

Veho is a next-generation delivery platform, turning shipping from a cost center into a value driver. By combining purpose-built technology, customer experience obsession, and a scalable delivery network, Veho enables brands to offer an Amazon-level delivery experience that improves their bottom line.

Today Ita Zur, CEO and co-founder at Veho, joins me to talk all about Veho and what they do; the past, present and future for the e-commerce industry; the truth beyond the Amazon effect; and balancing cost, speed and optionality for the best in customer experience.

 

Resources & Links Mentioned

  • Head over to Veho’s website now to find out more and discover how they could help you too. You can also connect with Veho and keep up to date with the latest over on LinkedIn, Facebook, X (Twitter) or YouTube, or you can connect with Ita on LinkedIn.
  • Check out our other podcasts HERE.

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