435: Leave Excel Behind, with Parabola
Alex Yaseen is the Founder and CEO of Parabola, a no-code automation platform. His journey began as a consultant at Deloitte, where he observed that operations experts with invaluable business knowledge were often hampered by manual spreadsheet work and a dependency on IT. This insight led him to create Parabola, a tool designed to empower non-technical users to build and automate their own complex data workflows. Yaseen advocates for putting powerful tools directly into the hands of operations teams, believing they are the true heroes who can drive significant business impact when unshackled from tedious manual tasks.
Today I’m joined by Parabola, an innovative software brand dedicated to creating solutions for the problems you’ve always wanted to solve.
Parabola is the spreadsheet alternative where you combine the data running throughout your company and create automated processes. Pulling in data from any source, and building logic that replicates manual day-to-day work, Parabola helps businesses to transform data, and make workflows repeatable, shareable, and usable for the whole team.
Today, Alex Yaseen, Founder and CEO at Parabola, joins me to talk all about his founder journey; Parabola and what they do; ushering in the future of spreadsheets; empowering teams with workflow control; and why ‘if you think it, you can build it.’
Guest bio:
Alex Yaseen is the Founder and CEO of Parabola, a collaborative data automation tool empowering operations teams of all shapes and sizes to use AI and automate tedious data processes. Prior to Parabola, Alex was a consultant at Deloitte helping brands improve and innovate their data infrastructure and processes.
An introduction to Alex, his background, and the journey that led him to found Parabola.
The challenges Alex saw as a consultant at Deloitte, and the problems he still sees across the industry, when it comes to people and technology.
An overview of Parabola – who they are, what they do, and how they help their customers – and Alex’s take on the mismatch between operations and IT that Parabola is helping to solve.
The growing importance of AI, and how Parabola are integrating it into their solution with impact in mind.
The ideal client for Parabola.
A closer look at the Parabola platform, its intuitive drag-and-drop workflow, and how teams can use it.
Why integration isn’t something you need to be scared of with Parabola.
How the Parabola platform can help supply chain teams optimize processes from scorecards and management to audits and track and trace.
From improving productivity and facilitating growth to saving time and giving teams ownership over their own workflows, the impact of that optimization on businesses and their bottom lines.
The impact of leveraging the power of Parabola on the industry.
A case study detailing how Parabola helped a large retail brand achieve multiple levels of ROI – saving them money, but also boosting team engagement and job satisfaction, and helping the Director of Operations get a better seat at the table in leadership conversations.
From AI to nurturing a better understanding of business problems, what we can expect from the industry in 2025. “Increasingly, the hard thing within companies is actually understanding the problem… It’s that knowledge of what’s important within the company, and having people on your team who know where the bodies are buried! Companies who are great at cultivating and empowering their people are going to rise to the surface.”
