A fashion leader sits on a velvet couch with a shopping bag.

239: Women In Supply Chain™, Joanna MacDonald

In today’s episode of Women In Supply Chain™, I’m joined by Joanna MacDonald: entrepreneur; fashion designer; communications and training specialist; and philanthropist.

After working in film administration and corporate HR, Joanna discovered a passion, and talent, for fashion design. And, after completing several short courses with London College of Fashion and the University of the Arts, London, Joanna went on to found her own luxury responsible accessory brand, Piper and Skye, where she is creative director. Joanna is also an advisor for fashion tech brand Runway Buy, and founder of non-profit organization Safe Transitions.

Today Joanna will be talking to us about her career so far; her passion for sustainability; the importance of transparent supply chains; and she’ll be sharing her experiences as a woman in the industry, and her words of advice for all of the women following in her footsteps.




This Women In Supply Chain™ feature was made possible by our sponsor, Emerge. As a company focused on empowering and growing meaningful supply chain relationships, Emerge is proud to sponsor Women In Supply Chain™. Through its freight procurement platform, Emerge offers solutions that enhance the spot and contract procurement process, enabling shippers and carriers to make more strategic decisions.




[06.18] Joanna’s journey, from film school to a HR career in the family business, and what she learned along the way.

[10.19] How a desire for change and a talent for creativity led Joanna to re-train and found her own luxury responsible accessory brand, Piper & Skye.

“From the success of our family business… I was lucky enough to watch how they operated… it’s a family, and I knew that’s how I wanted to run my business.”

[12.50] A closer look at Piper & Skye and what it stands for.

“I knew from day one that I wanted to keep my supply chain close to me.”

[16.00] Why socially responsible, transparent and sustainable business is so important.

“The fashion and luxury goods industries have really stepped up to pay attention and be aware of the impact that we’re having as an industry on the environment and the climate.”

[19.43] Sustainability, and how brands like Piper & Skye can innovate in the industry, champion sustainability and transparency and help to move the needle.

“You can’t tackle all 17 (ESG) goals – you have to pick a couple and really do your best to make a genuine impact.”

[25.31] Joanna’s Sigma black belt goals, her role as an advisor for Runway Buy and the rise of ecommerce.

[31.30] Joanna’s organization Safe Transitions, how she came to found it, and how businesses can get involved.

“I’m a risk-taker – I don’t think twice about taking on a new project. If I get an idea, I’ll just go for it, nothing stops me.”

[38.40] How competitive Highland dance helped Joanna find her voice.

[40.15] Joanna’s words of advice to all of the women following in her footsteps.




You can connect with Joanna over on LinkedIn.

Head over to Piper and Skye’s website to find out more, or connect and keep up to date with the latest over on Instagram or Facebook.

Find out more about Safe Transitions over on their website, or connect and keep up to date with the latest over on LinkedIn or Instagram.

Check out our other podcasts HERE.

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