Let's Talk Supply Chain™

Explore Supply Chain Insights at your Fingertips

481: Combine the Power of In-House and Outsourced Fleet Management, with OneRail

481: Combine the Power of In-House and Outsourced Fleet Management, with OneRail

Jul 24, 2025

Bill Catania is the Founder and CEO of OneRail, an award-winning omnichannel fulfillment solution that pairs best-in-class software with logistics as a service. He explains that many companies fail to maximize their fleet's potential, pointing to utilization rates below 60% as a sign of a significant revenue opportunity. Catania advises using telemetry and ELD data to uncover hidden inefficiencies and find the optimal balance between in-house and outsourced fleets. He argues that enhancing the customer experience should be the primary KPI, rather than focusing solely on cost savings.

481: Combine the Power of In-House and Outsourced Fleet Management, with OneRail

Today I’m joined by award-winning supply chain brand OneRail.

OneRail is a leading omnichannel fulfillment solution, pairing best-in-class software with logistics as a service, to provide dependability and speed to help businesses meet their delivery promise. With a real-time connected network of 12 million drivers, OneRail matches the right vehicle for the right delivery so brands lower expenses and increase capacity to rapidly scale their businesses.

Today Bill Catania, founder and CEO at OneRail, will be talking all about striking the perfect balance between in-house and outsourced fleet management. We’ll be shining a light on why internal fleets are increasingly hard to justify, and the biggest risks and costs. We’ll be exploring what a hybrid model looks like and how it can help improve customer experience and delivery efficiency. And we’ll be telling you exactly how OneRail can help you achieve it for yourself.

Guest bio:

Bill Catania is the Founder & CEO of OneRail, a leading omnichannel fulfillment solution pairing best-in-class software with logistics as a service that provides dependability and speed to help businesses meet their delivery promise. Bill is a start-up entrepreneur focused on developing and commercializing real-time technology networks. OneRail recently secured series C investment to drive growth and unlock dynamic fulfillment for enterprise retailers and wholesalers. Catania also founded digital coupon pioneer M-Dot Network, the first-of-its-kind retail POS-to-cloud transaction engine, powering the real-time redemption of digital coupons at grocery checkouts throughout North America. At M-Dot, Catania led his team to win the Amazon Web Services Start-Up Challenge, besting more than 1,500 companies from 23 countries. Catania was named to Goldman Sachs Most Exceptional Entrepreneurs of 2024 list at its Builders and Innovators Summit.

03:31

OneRail’s rapid growth and ‘work hard, play hard’ culture.

It’s all about work hard, play hard. We take our role in serving our customers very seriously… But we’re not afraid to play too!
04:22

The importance of partnerships, OneRail’s customer strategy, and why they don’t take serving big category leaders for granted.

05:52

An overview of OneRail – who they are, what they do, and how they help their customers.

We help customers marry fulfillment and last mile delivery to create one seamless transaction… We’re the connective tissue of an omnichannel fulfilment journey.
06:43

From fleet optimization to last yard, the evolving landscape of last mile delivery and some of the biggest challenges shaping that evolution.

We’re seeing the optimization of internal fleets being a big thing for wholesale. And wholesale is now tuned into the way retailers think… You wouldn’t have seen that five years ago.
10:18

The biggest areas of opportunity for retailers, and the ways last mile can help businesses to rise above the challenges.

For retailers, it starts with re-thinking the way they’ve thought for decades… Re-networking, thinking about how the different modes work together, and being able to optimize them, is everything. Every retailer on the planet wants to fulfil faster, more dependably, and at less cost – that’s the normalizing problem.
11:54

Why fleet management is an increasingly important consideration for businesses looking to tackle challenges, enhance customer experience, and scale for success.

It’s all about competitive advantage – how do I use fulfilment as a weapon, to gain market share?
13:41

Why internal fleets are increasingly hard to justify in today’s on-demand economy, and the potential in outsourced fleets.

The holy grail for industrial and wholesale distribution is the merging of internal and external fleets.
17:59

OneRail’s commitment to solutioning and working closely with customers.

19:15

From utilization rates to revenue yields tied to assets, the biggest red flags that signal your internal fleet might be holding you back.

21:31

What a hybrid fleet model looks like, the strategies businesses can employ to build a successful hybrid model for themselves, OneRail’s role in helping customers navigate change, and why every transformation is a process, not a one-off.

We learned a lesson. We need to do more in speaking with the end user… It’s nice to spend time with the person in the warehouse or the store, and that’s what our solutions team does.
29:38

A case study exploring how OneRail helped an automotive customer launch and fulfil a 90-minute or less express delivery product, which has grown to almost 10% of their current delivery volume, driving real competitive advantage, enhancing customer experience and boosting revenue.

33:46

The new innovations and partnerships coming up for OneRail.  

Resources & Links Mentioned

Connect With Us

Sarah's Social Media
Follow LTSC for More Updates

Partner With Us

Explore exclusive opportunities to collaborate and showcase your brand.

  • Sponsor opportunities & brand exposure
  • Community partnerships & events
  • Content collaboration & thought leadership

Let's Talk Supply Chain™ Virtual Assistant

Powered by
google-gemini

How may I help you today?