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MOL is one of the world’s leading steamship lines and positioned as a premium carrier focused on carrying cargo for customers who were most concerned with strong performance levels. With the Bankruptcy of Hanjin, The landscape for ocean carriers got more competitive and messaging needed to be changed, MOL needed to differentiate themselves and Tim Pajak lead that re-branding initiative.
In this episode, Tim and I talk about the MOL re-branding and use that as case study in how to build a brand in supply chain. A lot of times service providers struggle with highlighting service levels vs competing on price and Tim provides solutions. You will also learn about how to find the right advertising agency, how do you get buy in for new branding and messaging, the difference between B2B and B2C marketing, which marketing channels to use, how to measure the success of a campaign as well as the impact of e-commerce on your marketing. Enjoy this episode, you might need a pen and paper to take some notes!
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