Marketing

Let's Talk Supply Chain 221: Take your brand from unknown to notable, with Notably 1

221: Take your brand from unknown to notable, with Notably

Today I’m joined by Notably, a modern PR agency that’s on a mission to help leaders take their companies to the next level. Notably is a PR agency for high-growth companies that want to scale quickly, raise serious capital, be acquired or go public. Combining traditional public relations with digital marketing and creative services, Notably’s …

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Let's Talk Supply Chain 216: Sustainable Packaging Trends 2

216: Sustainable Packaging Trends

Today I’m excited to be joined by Sarah Scudder, President & CRO at Real Sourcing Network and a superstar in the packaging space, who is helping to change the way we think about how the products we sell, and use, are packaged. Packaging is a really important topic, because so much of our economy is …

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Let's Talk Supply Chain 192: Make content the cornerstone of your strategy, with TopRank Marketing 3

192: Make content the cornerstone of your strategy, with TopRank Marketing

Today I’m super excited to welcome TopRank Marketing, a business that has earned a reputation as a first-choice digital marketing agency for major brands including McKesson, Dell and LinkedIn. Serving companies in the B2B technology, healthcare and servtopices industries, as well as B2C companies operating online, over the past 20 years they’ve developed some tried …

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Let's Talk Supply Chain 187: Delivering APEX - Breaking Ground 4

187: Delivering APEX – Breaking Ground

This is the third episode in our “Delivering Apex” mini-series, in partnership with Apex Logistics. Last week in Episode 2, “We Deliver Passion,” I was joined by Sangna Mistry Kuhia, Vice President of Human Resources and Organizational Development at Apex, to talk about people – the ins and out of hiring and retention, Apex’s people-led …

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Let's Talk Supply Chain EP 115 – Industrial Manufacturing 5

EP 115 – Industrial Manufacturing

 The biggest challenge in industrial manufacturing is customer acquisition and retention. When it comes to marketing in the traditional world of Industrial manufacturing many companies see marketing as a cost center rather than an investment. This means marketing budgets are given low priority, especially during a recession when in reality marketing should be at the forefront …

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